As a Retail Marketing Manager you'll own the retail experience engine and shape how people experience Klättermusen wherever they meet us physically within our own retail stores and retail pop-ups. You'll translate our global campaigns into thoughtful retail experiences that invite people in, tell our story, and help them understand why our products exist. You will mindfully consider local tastes and habits of our customers to tailor retail marketing initiatives with maximum impact, collaborating with retail store staff and local community managers.
This is a role for someone who enjoys connecting the details. Creative campaigns, visual merchandising, local community activations, retail events, product launches, store openings - they all need to feel like one coherent brand experience. You'll work across marketing, retail and commercial teams to ensure every retail touchpoint reflects the same care, clarity and Scandinavian mountaineering mindset that goes into every product we make.
What You’ll Own
Retail Marketing Strategy: Translate Klättermusen's brand marketing strategy into relevant retail specific marketing initiatives and tactics. Lead the retail brand marketing channel assignments every season.
Retail campaign execution: Bring our seasonal campaigns to life across owned retail through windows, POS materials, in-store storytelling, new product launches and customer experiences.
Retail experience: Continuously develop and improve our stores experience from campaign installations and product storytelling to events, signage and customer journeys.
Project Leadership & Collaboration: Manage projects from brief to execution, including planning, production, rollout, and follow-up. Build strong relationships with internal teams and external partners.
Store launches & key moments: Support new store openings, seasonal launches and major brand moments with integrated retail marketing plans.
Cross-functional planning: Connect retail marketing with campaigns, digital channels, community activations and commercial priorities to create one joined-up consumer experience.
Visual storytelling: Work closely with Visual Merchandising, Creative and Production teams to ensure every retail execution feels unmistakably Klättermusen.
Performance & optimization: Track retail marketing activity, identify what's working and continuously improve how our stores support awareness, engagement and sales.
Budget Management: Manage the retail marketing budget with discipline and transparency. Track and analyze the effectiveness of our retail marketing investments. Use insights to refine future campaigns and demonstrate ROI.
What you’ll Deliver
A clear and actionable Retail Marketing Blueprint connecting brand campaigns with local execution.
Retail experiences that turn our stores into destinations, bringing our products, stories, and community to life.
Seasonal campaign launches and commercial drops executed consistently across all owned retail points.
Stronger connections between retail, community, digital and PR, creating one seamless brand experience across every touchpoint.
Increased store traffic, community participation and measurable commercial impact across key markets.
Best-in-class visual storytelling and in-store communication that inspire exploration, discovery and confidence in our products.
Deep collaboration across Marketing, Retail, Creative and Commercial teams. From initial brief through execution, reporting and continuous improvement.
Strong partnerships with retail teams ensuring every activation feels authentic to Klättermusen while supporting local business goals.
A continuous feedback loop of insights and learnings that improve future campaigns, retail experiences and customer journeys.
What You’ll Bring
You’re obsessed: You’re genuinely fired up about the culture we live and breathe; hiking, skiing, trail running and climbing. You get why technical gear matters, and you’re all in on inspiring others to get out there.
You think big: You understand how retail connects to brand building, community, digital and commercial success.
You’re a team player: Hungry, humble and smart; you bring people with you, align different perspectives and keep things moving forward.
You find a way: When things get messy (they will) you don’t freeze, you get curious. You ask smart questions, figure out what matters and propose solutions that work in the real world.
You sweat the details: You care. About the commas, the small print, the timing of a store event. Details matter to you because they shape the bigger picture and you don’t let them slide.
You build trust: You create strong relationships with store teams and colleagues because people know they can rely on you.
You own it: You take responsibility, learn fast and show up consistently for the team. You believe in what Klättermusen stands for, what we’re building, and the role you play in it.
The Essentials
7+ years' experience in retail marketing, trade marketing or brand marketing within premium retail, outdoor, fashion or lifestyle brands.
Experience delivering integrated marketing campaigns across owned retail environments.
Strong understanding of consumer journeys and how physical retail complements digital channels.
Experience planning store launches, retail activations and seasonal campaign rollouts.
Confident managing multiple stakeholders, agencies and external partners.
Excellent project management, prioritization and organisational skills.
Comfortable working with budgets, timelines and reporting.
Strong presentation and communication skills in English. Additional European languages are a plus.
A creative eye with an appreciation for premium retail environments and visual storytelling.
A genuine connection to outdoor culture and an appreciation for functional product design.
What You’re Signing Up For
A rare chance to help shape how a technical outdoor brand shows up for adventurers around the world.
A fast-moving, entrepreneurial team where ideas fly, sleeves are rolled up, and no two days look the same.
A global playground, our gear reaches over 50 countries, and you’ll get to connect with communities and culture across borders and time zones.
A seat at the table shaping global comms, concepts and experiences for the world’s most refined mountaineering brand.
This position is based in Stockholm, London or Munich and starting as soon as possible.
