Do you enjoy turning customer data into meaningful communication? Are you excited by building customer journeys, creating campaigns, testing new ideas, and seeing measurable improvements in engagement and conversion?
At Profoto, CRM is a key growth driver. We are investing heavily in creating more relevant, personalized, and automated customer experiences across multiple markets and customer segments worldwide.
We're looking for a curious and hands-on CRM & Marketing Automation Specialist who wants to build, optimize, and continuously improve how we communicate with our customers.
This role is particularly well suited for someone early in their career who wants to develop into a highly skilled CRM and marketing automation professional.
Profoto is the world's leading light shaping company and a premium brand trusted by photographers and creators across the globe.
Joining Profoto means becoming part of an international company where your work has a direct impact on customer engagement, customer experience, and business growth.
You'll work in a collaborative environment with short decision paths, high ambitions, and plenty of opportunity to take ownership. We value curiosity, initiative, and people who enjoy turning ideas into action.
You'll have the freedom to build, test, learn, and continuously improve while helping shape the future of customer communication for a global brand.
As CRM & Marketing Automation Specialist, you'll work hands-on with customer communication, segmentation, and automation.
You'll work primarily in Klaviyo and ActiveCampaign, where you'll build campaigns, manage customer segments, create automated customer journeys, and continuously optimize customer communication based on customer behaviour and performance data.
Build, launch, and optimize email campaigns, newsletters, and customer communications
Create customer segments and target audiences based on customer behavior and engagement
Develop and improve automated customer journeys and lifecycle programs
Build workflows, triggers, and automation logic within our CRM platforms
Execute promotional, transactional, and lifecycle communication across email and SMS
Analyze campaign performance and identify opportunities for improvement
Run A/B tests and continuously optimize communication and customer journeys
Support marketing and sales with customer insights and audience development
Help improve how customer data is collected, structured, and utilized across the organization
Explore how AI can improve personalization, content creation, workflow efficiency, and customer engagement
We care more about your potential, curiosity, and ability to learn than the number of years on your CV.
You may have gained experience through internships, agency work, ecommerce, side projects, student initiatives, or your first professional role.
You will likely thrive in this position if you:
Enjoy working hands-on in CRM and marketing automation platforms
Like building customer journeys and communication flows
Are analytical and enjoy working with data
Pay attention to details
Enjoy testing, learning, and improving
Like turning insights into action
Are curious about AI and emerging marketing technologies
Enjoy combining creativity with structure
You should be fluent in both Swedish and English, spoken and written.
We're not looking for someone who ticks every box. However, experience in some of the following areas will help you succeed in the role:
Approximately 1–3 years of experience working with CRM, email marketing, marketing automation, ecommerce marketing, or similar digital marketing activities
Experience building campaigns, customer segments, and automated customer journeys
Experience working in CRM and marketing automation platforms such as Klaviyo, ActiveCampaign, or similar systems
Experience analyzing campaign performance and customer engagement data
Familiarity with A/B testing, customer lifecycle marketing, and audience targeting
Experience from ecommerce, agency environments, internships, student projects, or similar practical work is considered valuable
Experience using AI tools such as ChatGPT, Claude, Gemini, or similar to improve workflows, content creation, analysis, and productivity
You are curious, self-driven, and not afraid to challenge ideas or ask questions.
You thrive in an environment with high ceilings, open discussions, and plenty of room to take initiative.
You prefer taking action over waiting for perfect conditions. You understand that testing, learning, and occasionally getting things wrong is part of making progress. You would rather try something, learn from it, and improve than play it safe and miss an opportunity.
You're comfortable taking ownership, solving problems, and moving things forward. You enjoy exploring new tools and technologies and are always looking for smarter ways to improve results.
Most importantly, you're eager to learn, grow, and make a measurable impact through your work.
We kindly ask you not to include a cover letter. Instead, please focus on providing a clear CV.
Interviews are conducted on a rolling basis, so we encourage you to apply as soon as possible.
Candidates who pass the initial screening will be invited to complete a short set of online assessments covering logical, numerical, and verbal reasoning as one part of the overall recruitment process.
