Upsales was founded in 2003, grew without a single outside investor, and has been profitable ever since. No VC pressure. No compromises. Just a product customers keep paying for. We build the leading CRM and AI platform for B2B sales, and we're now in our highest growth phase in years, one of the very few SaaS companies growing profitably while staying genuinely ahead on AI. If you want real autonomy, colleagues who push you, and work that moves the needle from day one, you'll fit right in.
We're not looking for someone who simply uses AI. We want someone who weaponizes it. You treat tools like Claude, ChatGPT, and other AI copilots as force multipliers, allowing you to deliver at a level and speed others can't match. For you, AI isn't an add-on, it's the default operating system for how you think, work, and lead. You're relentlessly curious about new capabilities, and you push the limits of what's possible, turning AI into a competitive advantage for yourself, Upsales, and our customers. This is a role for someone with real ambition: someone who wants to set a new standard for efficiency, precision, and impact in the age of AI.
Own the marketing budget and drive ROI across every channel — you don't just allocate spend, you build a system that gets smarter over time
Use AI as your force multiplier across the entire function: content production, campaign optimization, audience segmentation, performance analysis — done faster and smarter than the industry expects
Lead product marketing for our AI-first platform — translating the power of AI Revenue Engine, AI Notetaker, and AI Agents into messaging that makes buyers lean in
Build and run marketing automation and nurture flows in Upsales, constantly raising the bar on what "automated" actually means
Own upsales.com as a living sales asset — test, iterate, and optimize with AI until every page pulls its weight
Produce sales enablement materials that give the team an unfair advantage in every conversation
Think bigger than campaigns. Use AI to identify patterns, spot opportunities, and make decisions that compound over time
Set a new standard for what one person with the right tools and mindset can accomplish in a marketing function
5+ years of B2B marketing experience, preferably in SaaS
Proven track record of driving pipeline and revenue — not just activity and impressions
Experience owning a marketing budget with clear ROI accountability
Hands-on with marketing automation, CRM, and campaign management
Strong product marketing instincts — you can take a complex feature and turn it into a message that lands with a buyer in seconds
Background in or close collaboration with sales — you understand the deal cycle and what reps actually need
Confident content creator across formats: landing pages, emails, one-pagers, and social
Fluent in both Swedish and English
Comfortable with data: you spot trends and make decisions based on numbers rather than gut alone
You don't wait to be told what to do. You see the gap, own the fix, and move.
