Since 2003, Lyko has grown from a small e-shop into a full-fledged beauty ecosystem, and we're continuing to build the best digital beauty experience in the Nordics and beyond. With over 87,000 products from 1,000+ brands, we're on a mission to elevate our digital experience — and Paid Social is where beauty and performance meet at full speed.
This is a global role. You'll be steering how social advertising drives growth across Meta, TikTok, Snapchat, and Pinterest, managing significant media investment where every krona is measured against the bottom line, and where brand and conversion have to pull in the same direction.
About the role
As Paid Social Manager, you own the direction and performance of Paid Social across markets and platforms. This isn't a role about boosting posts and watching reach. We're looking for someone who architects the ad-tech behind the channel — the feeds, the automation, the tracking — and then steers the algorithms hard toward business outcomes.
In practice, you set the strategy, own budget allocation across markets, and build the technical and creative-automation frameworks that let Paid Social scale. You'll manage the trade-off between brand building and hard performance targets (POAS/CoS), and defend how you've split the budget between the two. You'll think across channels. Paid Social connects to CRM and SEM, and you're accountable for performance against POAS and CoS targets, quarter after quarter, without losing sight of the wider customer journey.
Your main responsibilities include:
Building and governing the ad-tech stack: data flow between social platforms and our cloud environment, server-side API integrations, and accurate attribution
Advanced feed management and Dynamic Product Ads (DPA) at scale, with automation across creative production, campaign management, and bidding
Partnering with CRM on first-party data — suppression, lookalikes, and re-engagement across paid and owned channels
Steering platform algorithms through high-value signals, and directing thumb-stopping creative through testing
Keeping data integrity tight (CAPI, Consent Mode) and staying ahead on new platforms and Alpha/Beta features
Who you are
Lyko moves fast and changes direction often. That's true of the business, and it's especially true of Paid Social, the platforms, the privacy landscape, and the creative formats all shift faster than most channels can keep up with. We need someone who's energised by that, not worn down by it.
You've probably spent years on the performance side of social: feeds, automation, server-side tracking, attribution. And you've developed real opinions about creative along the way. You can argue for a creative direction in front of brand, and defend a bidding strategy in front of analysts. You're used to working across platforms and markets, and you're drawn to roles where the scope is wide and the autonomy real.
In other words you have:
A background in senior Paid Social strategy across Meta, TikTok, Snapchat, Pinterest — ideally global or multi-market
Experience with account structuring, bidding strategies, and audience segmentation at scale
Hands-on experience with feed management and Dynamic Product Ads (DPA)
Experience with ad-tech and automation
Experience with attribution across GA4, BigQuery, ideally MMM
A clear point of view on creative and the ability to argue for it
Strong commercial instinct in the brand-vs-performance trade-off
The confidence to argue your position with brand people, analysts, and leadership — and the maturity to change your mind when someone makes a better point
A self-led way of working — you don't wait for someone to set your priorities, you make a call and defend it
You don't need to tick every single box to apply. We care more about capability, perspective, and how you think than about counting years or buzzwords. If you've done most of this and you're hungry for the rest, we want to hear from you.
Apply without CV or cover letter!
If this sounds exciting and you're eager to apply - go ahead and do it ASAP! It’s quick and easy. No CV or cover letter needed, instead, we ask you to answer a few questions that are valuable for us in our selection process. Please apply as soon as possible, but no later than 16th of june.
Do you have questions about the position? Contact Seve Michel, Head of Online at
[email protected]. We look forward to receiving your application!
Work with great people
Rebecka Landh
Purchaser K-beauty & Trends
"The best part of working at Lyko is combining a passion for beauty with a fast-paced environment, real responsibility, and amazing colleagues. Within K-beauty, something new is always happening, and working with trends and brands to create the best experience for our customers is both challenging and incredibly rewarding. Lyko encourages courage, innovation, and personal drive – giving you the opportunity to truly make an impact and grow!"
Erika Weilander
System Developer
"The best thing about Lyko is the combination of amazing colleagues, creative freedom, and a high level of responsibility. Here, I get to be creative, test ideas, and truly make an impact in my work—while being surrounded by a team that always supports and inspires me, making every day both enjoyable and enriching!"
Daniel Ramzi
IT Helpdesk
"Lyko is a workplace where you can have fun while being part of something that is constantly moving forward. I’m inspired every day by colleagues with incredible drive—from the warehouse in Vansbro and our stores to our offices across Europe. If you enjoy developing, taking responsibility, and working with people who want to move forward together, Lyko is the perfect place for you"
Aura Vuorela
Event & PR Manager Finland
"What I first fell in love with at Lyko, was the fun and bit of a rebel attitude sprinkled all around the company and culture. You're always encouraged to try new things, think outside the box and be creative, with no judgment, and that really is the foundation for creating magical things, and of course bringing the best out of the amazing Lyko people."
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Countires
We exist in eight countries — Sweden, Norway, Denmark, Finland, Germany, the Netherlands, Austria, and Poland. Which will be our ninth one?
Packages
Every 100th package sent in Sweden last year was from Lyko. Cool, right!?
Sustainability
Yes, we work with beauty, but we till believe that we can make a difference for the environment. That's why all our shipping is fossil free, and our packaging is kept to a minimum.
Delivery
When a customer places an order with us, it is packed and sent out for delivery within 18 minutes-ish. We’re proud of that – but also committed to improving it!
Family
Lyko is a family business, with the name of the company being the same as the family name. The entire family still works within the company.
Rebecka Appelblad | Contact Person
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Lyko
Stockholm | Hybrid
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