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Trade and Shopper Marketing (In-store) Specialist

Miele -
Solna

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Jobbinformation

Heltid

Kvalifikationer

Försäljning
Engelska
Ledarskap
Marknadsföring

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Trade and Shopper Marketing Specialist (In-Store), Nordics

Department: Marketing
Reporting: Trade and Shopper Marketing Manager , Nordics
The position is within the Brand Team as part of the Nordic Marketing Team , led by Nordic Head of Brand and Communications

As Trade Shopper Specialist (In-Store) you turn brand and sales strategy into shopper-centric, in-store excellence across the Nordic cluster. Your mission is to elevate physical touchpoints and deliver premium execution across all retail environments.

Key Responsibilities

In ‑ store activation & excellence

Build the Nordic in ‑ store activation calendar by customer and format (E lectrical retail , K itchen Retail) , with clear mechanics, timelines and ROI goals; lead implementation end ‑ to ‑ end with field teams and agencies.

Define and deploy “perfect store” / retail excellence standards, visual merchandising guidelines, planogram compliance and fixture maintenance across the cluster.

Own POSM strategy and production (permanent & campaign), including shelf/display ‑ ready solutions and the supporting POS/Merchandise , ensuring premium execution and cost efficiency.

Lead New Product Development launch playbooks for stores (toolkits, demo flows, training briefs), coordinating with Category Marketing , Sales , Key Account Managers and Training .

Design and deliver in-store retail events / “ retailtainment ” (demos, pop ‑ ups, staff engagement) to drive trial and conversion, aligned to brand campaigns.

Take full responsibility for the K itchen Retail and Project Business Catalogues , from planning to production , together with the Global teams

Insight ‑ driven planning & measurement

Use shopper & category data (e.g., GfK/ Applia , retailer insights) to locate growth levers, build account ‑ specific plans and sharpen conversion at the shelf. Work closely with Data & Market Intelligence Manager.

Track KPI dashboards (compliance, distribution/space, display presence, conversion uplift, ROI) and deliver post ‑ program recaps with clear learnings and next actions.

Retail media & phy sical/digital touchpoints (store ‑ led)

Partner with key customers to activate in ‑ store digital signage and retail media tied to in ‑ store journeys; align with brand campaigns/NPD to maximise conversion.

Ensure O+O (online + offline) consistency for in ‑ store activations (e.g., QR to PDP, ratings/reviews prompts) so the physical experience connects seamlessly with digital.

Stakeholder leadership & budget ownership

Lead cross ‑ functional execution with Sales, Own Retail Activation Manager, Field/Merchandising partners and agencies; manage trade/shopper budget with rigorous prioritisation and ROI discipline.

Contribute to JBPs and account sell ‑ ins with persuasive in ‑ store concepts and performance storytelling.

What success looks like (2 ‑ 5 year horizon):
Superior ROI on in ‑ store investments, premium visibility at every touchpoint, increased in ‑ house market share and seamless matrix collaboration across markets.

Your Experience & Competencies

5+ years in Trade/Shopper Marketing, Visual Merchandising or Retail Activation within premium durables or FMCG; proven store execution at scale

Mastery of POSM / visual merchandising and store activation craft (from brief to production, logistics , rollout and compliance)

Data ‑ driven : comfortable with GfK/ Applia /retailer data , turning insights into space/display strategies, activation mechanics and clear KPIs.

Strong budget ownership and post ‑ program evaluation (ROI, conversion, incrementality) with crisp narrative for senior/internal and customer audiences.

Skilled in stakeholder leadership across Sales, Key Accounts, Field teams and agencies; thrives in a matrix and multi ‑ market context.

Experience aligning retail media / in ‑ store digital with store activation to enhance path ‑ to ‑ purchase.

Fluent English plus one Nordic language preferred; travel across Nordics expected (Language & travel framed to Nordic context.)

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Förfina din sökning

head of marketing jobb i stockholm, ab

Trade and Shopper Marketing (In-store) Specialist

Site Manager - Swedish student websites

Creative Operations Intern

Digital Growth Manager

Strategic Account Executive - Global

Industry Strategy Lead - Retail

Industry Strategy Lead - BFSI

VM Coordinator, Sweden

Chief Revenue Officer

Go-to-Market Engineer

Steel Sales Account Manager - Automotive

Industry Strategy Lead - Retail

Casino Commercial Manager - Sweden

Campaign & Brand Manager

Marketing Specialist till Coromatic

Midlevel User Researcher

Intern - Stockholm

Marketing Automation Specialist to SF Anytime

Graphic Designer (within CRM)

Chief Revenue Officer to Curoflow

Jag vill få den senaste jobbevakningen för head of marketing i stockholm, ab

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