Trade and Shopper Marketing Specialist (In-Store), Nordics
Department: Marketing
Reporting: Trade and Shopper Marketing Manager , Nordics
The position is within the Brand Team as part of the Nordic Marketing Team , led by Nordic Head of Brand and Communications
As Trade Shopper Specialist (In-Store) you turn brand and sales strategy into shopper-centric, in-store excellence across the Nordic cluster. Your mission is to elevate physical touchpoints and deliver premium execution across all retail environments.
In ‑ store activation & excellence
Build the Nordic in ‑ store activation calendar by customer and format (E lectrical retail , K itchen Retail) , with clear mechanics, timelines and ROI goals; lead implementation end ‑ to ‑ end with field teams and agencies.
Lead New Product Development launch playbooks for stores (toolkits, demo flows, training briefs), coordinating with Category Marketing , Sales , Key Account Managers and Training .
Design and deliver in-store retail events / “ retailtainment ” (demos, pop ‑ ups, staff engagement) to drive trial and conversion, aligned to brand campaigns.
Insight ‑ driven planning & measurement
Use shopper & category data (e.g., GfK/ Applia , retailer insights) to locate growth levers, build account ‑ specific plans and sharpen conversion at the shelf. Work closely with Data & Market Intelligence Manager.
Track KPI dashboards (compliance, distribution/space, display presence, conversion uplift, ROI) and deliver post ‑ program recaps with clear learnings and next actions.
Retail media & phy sical/digital touchpoints (store ‑ led)
Stakeholder leadership & budget ownership
As Trade Shopper Specialist (In-Store) you turn brand and sales strategy into shopper-centric, in-store excellence across the Nordic cluster. Your mission is to elevate physical touchpoints and deliver premium execution across all retail environments.
