Company Description
At H&M Move, we’re on a mission to make movement accessible for the many. Now we’re taking the next step — building something new within the equestrian world.
If you live and breathe riding, understand product from the inside out, and are excited by the opportunity to shape something from the ground up — this could be your next role!
About the role
As Product Manager for our equestrian initiative All In, you will play a key role in building and driving a focused growth category where credibility, performance and product expertise are essential.
You will lead the category with a clear direction, combining strategic thinking with hands-on execution, leveraging your deep equestrian knowledge to secure authenticity, credibility and relevance in the product offer. You will shape an assortment that is both technically relevant and commercially successful, always with the rider and customer at heart - collaboration with riders and brand ambassadors
In this role, your own experience as a rider matters. You know how products should perform — because you use them yourself. Your credibility in the equestrian space will be central to building trust and creating a compelling offer.
You will work closely with design, planning, production, commercial and Marketing teams to secure a strong and seamless customer experience across all channels. At the same time, you are comfortable staying close to the product, doing what it takes to move the business forward.
What you’ll do
Define and drive a clear category strategy, based on customer needs and commercial opportunities
Build a relevant and credible assortment, grounded in your riding experience
Act as a central link across functions, ensuring strong alignment between design, production, planning and commercial teams
Take an active role in the whole product development, from concept to final and contributing hands-on to improve functionality, fit and performance
Identify challenges early and drive solutions, navigating complexity to keep both product and business moving forward
Set priorities and top orders to drive growth and profitability
Connect insights from riders, markets and internal teams to continuously strengthen and evolve the assortment
Ensure strong value for money, balancing function, quality, price and sustainability
Optimize product mix and planning across markets and channels
Move seamlessly between strategic leadership and hands-on execution
Who you are
We believe you are a commercially driven and product-focused leader with strong credibility in the equestrian space. You thrive in a fast-paced, entrepreneurial environment and enjoy combining strategic thinking with operational work.
We believe you have:
Experience as a Product Manager or similar role
Hands-on equestrian experience — you ride regularly and use the products yourself
Strong understanding of product functionality within riding and stable environments
A commercial mindset with a track record of building successful assortments
Ability to balance performance with style and customer appeal
Strong collaboration and leadership skills
A proactive, solution-oriented mindset — with a “no task too small” attitude
High ownership and self - drive
Ability to problem solve and attention to detail
Why you’ll love it here
At H&M Move, you’ll have the opportunity to shape a new category from the ground up — combining your passion for riding with your product expertise.
You’ll join a collaborative and ambitious team where ideas are encouraged, ownership is real, and the pace is high.
Additional information
This is a fulltime position placed in H&M Moves office in Stockholm. You will report to Head of Project.
If you feel your experience, skills and ambitions are right for this role, please send your application including CV in English as soon as possible. Interviews will be held continuously.
For internal candidates, please initiate a dialogue with you manager before applying.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Benefits
At H&M Group, we are proud to be a vibrant and welcoming company. We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP.
Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
Take the next step in your career together with us. The journey starts here!
