Search is changing faster than ever.
People no longer discover products only through Google. They ask ChatGPT, Gemini, Claude and Perplexity. They watch YouTube, browse Reddit, visit review sites and learn through communities.
At Mentimeter, we believe the companies that win will combine world-class SEO fundamentals with AI-native systems, automation and modern workflows to become discoverable wherever customers search, ask, learn and buy.
That’s why we’re looking for a Senior Search & Discoverability Lead.
This is not a traditional SEO role.
It’s an opportunity to build Mentimeter’s discoverability capability for the AI era.
Make Mentimeter the obvious answer wherever people search, ask and learn.
You’ll own discoverability across traditional search, AI search and emerging discovery channels.
Success won’t be measured by rankings or traffic.
It will be measured by qualified acquisition, activation and business impact.
Build and continuously improve Mentimeter’s technical SEO, content strategy, search intent, information architecture, international SEO, structured data, Core Web Vitals and user experience.
Own Mentimeter’s discoverability strategy across:
- Organic Search
- Paid Search
- AI Search & LLM visibility
- Google AI Overviews
- YouTube
- Reddit
- Review sites
- Communities
- Emerging discovery channels
Treat search as one integrated ecosystem rather than separate channels.
This is a builder role.
- Design and build the AI-native operating system that powers discoverability at Mentimeter.
Create scalable systems that continuously:
- Research competitors
- Discover customer questions
- Identify opportunities
- Generate content briefs
- Enable content production
- Optimize existing content
- Publish improvements
- Measure performance
- Learn from results
- Recommend the next best actions
The goal is a living system that continuously improves through AI, automation and human expertise.
- Design agentic workflows by connecting AI models, APIs, MCPs, analytics platforms, CMS workflows and internal data.
- Define success metrics.
- Build dashboards.
- Run experiments.
- Measure business impact.
- Continuously evolve how Mentimeter approaches discoverability.
Build systems, workflows and guidance that enable Product Marketing, Brand, Customer Marketing, Customer Success, Enterprise Marketing and Product teams to create better, more discoverable content.
You’re deeply experienced in SEO fundamentals but excited about where search is heading.
You understand that AI doesn’t replace SEO. It amplifies it.
You’re a builder who enjoys creating systems, not just executing tasks.
You think from first principles, move comfortably between strategy and execution, and naturally experiment with new AI tools and workflows.
- 8+ years of SEO experience, preferably in-house.
- Deep expertise in technical SEO, content strategy and search intent.
- Experience growing large, international websites.
- Experience with localization at scale.
- Working knowledge of Google Ads and paid search.
- Experience with AI search and LLM visibility.
- Hands-on experience building AI workflows, automations or agentic systems.
- Super user of modern AI tools such as Claude, ChatGPT and Gemini.
- Strong understanding of APIs and MCPs.
- Strong commercial mindset with experience using experimentation and analytics to drive business outcomes.
- Exceptional writing and communication skills.
- Experience collaborating closely with engineering teams.
- Experience from a product-led SaaS company.
- Experience managing SEO or SEM agencies.
- Active contributor to the SEO or AI community through writing, speaking or community engagement.
- Familiarity with Python, JavaScript or SQL.
After your first year:
- Organic registrations have grown significantly.
- Organic contributes substantially more ARR.
- AI search has become a meaningful acquisition channel.
- Mentimeter’s visibility across ChatGPT, Gemini, Claude and Perplexity has increased significantly.
- Share of Voice has increased across our highest-value topics, entities and use cases.
- Mentimeter consistently appears for the most important searches across both Google and AI search.
- Technical SEO, Core Web Vitals and site performance have improved significantly.
- Content production has become dramatically faster through AI-native workflows.
- Time from idea to published, localized content has been significantly reduced.
- Paid and organic search operate as one integrated discoverability system.
- Discoverability has become a strategic growth capability that drives measurable business impact.
Location: This is a hybrid role at Mentimeter HQ in Stockholm. Our guideline is at least 3 days a week at the office.
- Please note that we do not offer relocation sponsorship for the position.
Our recruitment process:
- Business Case + Competence Interview
- Culture interview (incl. conducting a personality & logical ability test)
Not sure you tick every box? Apply anyway—great matches often come in surprising shapes.
At Mentimeter where we currently boast over 50+ different nationalities, you'll be part of a culture that values creativity, innovation, and inclusivity. We believe in supporting our team members' growth and offering them the platform to excel. If you're eager to contribute to our mission and make a significant impact, we'd love to hear from you.
Compensation:
At Mentimeter, we believe in fair and transparent compensation that grows with you.
The full salary range for this role is SEK 60,000–SEK 86,000 per month. It’s intentionally broad to reflect the different stages of growth within the role: from early development to deep expertise and meaningful impact. Where an individual is placed within the range depends on factors such as relevant experience, demonstrated skills, and alignment with the role’s requirements.
We’re committed to supporting your growth. You’ll have ongoing development conversations with your manager, and your salary will evolve as you build skills and contribute to our mission.
In addition to your monthly salary, we offer a comprehensive benefits package—learn more about it here: https://www.mentimeter.com/benefits/stockholm.
What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.
All of this comes attached with a competitive compensation and benefits package, including pension contributions.
AI and Hiring at Mentimeter
At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people.
- AI does not screen or decide on candidates.
- There is no automated filtering, ranking, or decision-making in our recruitment process. Every application is reviewed by a person.
- Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their thinking.
AI strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven hiring process - we’re building a people-first culture, where technology helps us listen, learn, and grow together.
Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.
