At RevolutionRace, we’re shaking up the outdoor industry with colorful, innovative, and durable outdoor clothing and gear that are just as affordable as they are high-performing!
Join the adventure! We’re looking for an Influencer Marketer with language and knowledge in one of these areas: DACH, UK, Nordics & Benelux.
Welcome with your application here if you are the right person for DACH
Influencer Marketer - DACH
This role is a core part of the Social Media team and is responsible for driving, developing, and optimizing RevolutionRace’s influencer collaborations with a focus on both conversion and brand awareness.
You report to the Social Media Manager and work closely with the wider marketing team, including the Performance team, who drive deeper analysis and act as the brief owners for paid creator content.
Tasks & Key responsibilities:
Influencer & Paid Social Creator Activations
- Identify, recruit, and collaborate with influencers — from nano to macro level
- Plan, execute, and optimize paid creator campaigns with a focus on spark ads (TikTok) and partnership ads (Meta)
- Manage and scale a high volume of influencer and paid social partnerships, ensuring performance-driven execution, strong ROI, and measurable impact
- Own day-to-day contact with influencers and paid social creators
- Coordinate collaborations through external agencies when it adds value
- Handle briefs, contracts, rights management, and delivery follow-up with high precision
- Ensure creator content is designed for conversion and meets technical requirements for paid activation — right hooks, formats, and CTAs
- Continuously test creators, formats, and messaging to optimize performance over time
Brand Building
- Ensure influencers and paid social creators represent RevolutionRace in a consistent and authentic way
- Identify creators with the potential to become long-term brand partners — people whose lifestyle genuinely aligns with RevolutionRace’s values and audience
- Contribute to shaping the brand’s creator identity and tone of voice across social platforms
Structure & Reporting
- Maintain a well-organized influencer and paid social creator pipeline and campaign calendar
- Track, analyze, and report performance across both conversion and brand awareness metrics
- Document processes and templates to keep workflows efficient even under high pressure, such as ahead of seasonal peaks
- Share learnings and insights cross-functionally with the wider marketing team to inform strategy
Who are you?
This Role is for Someone Who:
Is confident communicating with influencers, paid social creators, agents, and agencies
Feels comfortable leading meetings, negotiations, and external conversations
Uses AI as a natural part of work — exploring tools and methods to work smarter and faster
Is proactive, structured, and highly organized
Takes ownership and thrives in a fast-moving, commercially driven environment
Combines creative judgment with data-driven follow-up
Is passionate about social media trends and stays up to date on platform changes
Qualifications & Experience:
Fluent in German and in English with the ability to work effectively with influencers and creators across the DACH region and globally; Swedish is a strong plus. Strong knowledge of the DACH influencer landscape and creator culture
Proven experience in influencer marketing, either in-house or agency side
Actively uses AI tools to streamline workflows, and is genuinely interested in staying at the forefront of how AI can drive efficiency in influencer marketing
Strong understanding of influencer ecosystems, platforms, and collaboration models
Practical experience with spark ads (TikTok) and/or partnership ads (Meta)
Strong negotiation skills and commercial mindset
Experience with performance tracking, reporting, and campaign analysis
High level of organizational skill and ability to manage multiple collaborations simultaneously
It's nice if you have:
Genuine interest in the outdoors — you understand the audience because you’re part of it
Existing network of creators within outdoor, adventure, or lifestyle in Germany
Experience with creator management tools and social media analytics platforms
Experience working with or managing external agencies
Perks of joining us
Right in the heart of Borås, you’ll find our home — a spacious, inspiring office where creativity and community come first. Expect open, well-designed workspaces and nature-inspired meeting rooms of all sizes, from Heaven and Iceberg to Desert and Great Forest. And when the sun’s out, we make the most of our two terraces.
But the real highlight? Our team. At RevolutionRace, it’s not just about work—it’s about building something amazing together. A place where creativity thrives, wins are celebrated, and having fun is just part of the process.
Need a break? Climb our in-office climbing wall, challenge your colleagues to a game of ping-pong or pinball, or kick back in our massage chair. We have free access to fruit, coffee, and tea, as well as snacks and lunch at cost price in the Fuel Bar! Enjoy exclusive staff discounts, a 5,000 SEK wellness allowance, and gym perks. Beyond work, there’s plenty to explore—AWs, outdoor activities, or social clubs like running, climbing, and DIY creativity. Because life at RVRC is about more than just work!
About RevolutionRace
RevolutionRace is a fast-growing outdoor brand creating multifunctional outdoor clothing, shoes, backpacks, and accessories for everyone who loves the outdoors. Our mission? To make nature accessible for everyone with colorful, high-performance outdoor gear that’s both premium in quality and fair in price.
With a digital-first approach, we reach customers in 40+ countries through 19 unique online stores. Founded in 2013 and listed on Nasdaq Stockholm since 2021, we’re a passionate team of 150+ with our HQ in Borås and an office in Stockholm, constantly pushing boundaries with our customers at the core of everything we do.
Read more about us at www.revolutionrace.com.
Employment: Permanent position with an initial 6-month probationary period
Start date: As soon as possible
Extent: 100%
Location: Borås or Stockholm, Sweden
Application deadline: Interviews are conducted on a rolling basis
