The purpose of the DTC & Marketing Controller role is to ensure profitable, predictable and sustainable growth across Eton’s global Direct‑to‑Consumer business, spanning eCommerce, Retail and Marketing.
The role acts as a strategic business partner, supporting senior stakeholders with financial insight, performance steering and data‑driven decision‑making to maximise sales, margin and return on invested capital across the full DTC value chain.
ABOUT US
Eton is a global brand with an omnichannel presence, founded in Sweden in 1928. Its exclusive shirts and accessories reach customers online, in own brand stores, and in the world’s major multi-brand platforms and department stores. Read more on etonshirts.com
Our company culture promotes an open environment by all of us being transparent, respectful, honest and trusting.
THE IDEAL CANDIDATE
We always look for those who will best fit into our company culture and who shares our core values:
ONE ETON: we work together, we win together
EMPOWERING: we show respect for others
WORK SMART: we say yes to the right challenges, the right way
QUALITY-DRIVEN: we exist to offer high-quality products, and to do high-quality work in every touchpoint
CUSTOMER-COMMITTED: the customer is always the most important person in the room
PROGRESSIVE: we are innovative and always have the future in mind
IN ADDITION TO SHARING OUR CORE VALUES YOU ARE
Analytical - you thrive on turning data into insight and making numbers tell a story-
Proactive - you spot deviations early and act before they become problems
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Structured - you bring order to complexity and can manage multiple workstreams with precision
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Solution-oriented - you focus on actionable recommendations, not just observations
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Collaborative - you build trust across functions and naturally step into a business partnering role
RESPONSIBILITIES
End‑to‑end DTC performance ownership, covering financial and commercial performance across eCommerce, Retail and Marketing, including sales, margin, costs, customer metrics and profitability.
Budgeting and forecasting across DTC, ensuring predictability, transparency and proactive actions to deliver against targets (sales, COGS, marketing spend, OPEX and CAPEX). KPI framework & performance tracking, continuously developing and refining KPIs, dashboards and performance tools to support decision‑making and follow‑up against goals and OKRs. Data quality, availability and trust, securing accurate and reliable data across financial systems and business intelligence platforms used within the DTC organisation. Business partnering & analytics enablement, serving as the go‑to person for analytical needs, automating recurring reporting and enabling teams to become more data‑driven. Business cases & decision support, delivering fact‑based analyses for stores, markets, campaigns, projects and investments, with clear recommendations and actions. Cross‑functional collaboration, working closely with other business controllers and department leaders to represent both DTC and Eton’s overall best interest.
ABOUT THE POSITION
This is a full-time position on a 12-month fixed-term contract, with the possibility of extension. The role is based at Eton's Stockholm office, Riddargatan 10, and reports to the Head of Commercial Business Intelligence & Development.
EXPERIENCE AND QUALIFICATIONS
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You hold a degree in Business Administration, Finance, Economics or a related field
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You have 3–5 years of experience in business controlling, financial analysis or a similar analytical role, ideally within retail, eCommerce or consumer-facing businesses
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You have strong experience in budgeting, forecasting and performance follow-up, and are comfortable owning a full P&L perspective
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You are proficient in Excel and experienced with BI tools such as Power BI, with a genuine interest in building dashboards and automating reporting
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You have a solid understanding of key commercial and financial KPIs across DTC channels, including eCommerce, Retail and Marketing
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You communicate complex data clearly and confidently to senior stakeholders, both in Swedish and English
HOW TO APPLY
Are you the right candidate? Please apply in the system. For any questions, please reach out to Head of Commercial Business Intelligence & Development, Jacob Dahl, [email protected]. We review applications on an ongoing basis.
Type of employment: special fixed-term employment | Contract type: full time | Number of positions: 1 | Full-time equivalent: 100% | City: Stockholm | County: Västra Götalands län | Country: Sweden | Reference number: 2026/19 | Published: 2026-06-04 | Last application date: 2026-07-04
