Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.
We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.
Peak Performance is looking for a proven leader to take the reins of our global communications team, including brand comms, internal comms, PR, Social Media and Influencer & Styling Specialist As Head of Global Communications, you’ll lead a team of experts, unite strategy with execution, and ensure our brand is felt consistently and powerfully across every touchpoint, market, and moment. This is a key leadership role with strong influence on how our brand is perceived globally – internally and externally.
This role is based at our HQ in Stockholm and you will report directly to VP Marketing.
Your Mission:
Define and execute the global communications strategy in line with company goals, brand and commercial calendar.
Lead and mentor a team of four: Social Media Manager, Influencer & Styling Specialist, PR Manager, and Copywriter (TBD) fostering collaboration, creativity, and accountability.
Collaborate across departments and markets to ensure the brand comes to life with consistency, relevance, and impact.
Own communication budgets and agency relationships to optimize effectiveness and ROI.
Strengthen brand storytelling across earned, owned, and shared channels with compelling narratives rooted in outdoor lifestyle and performance.
Internal Communication & Crisis Management:
Partner with HR and leadership to deliver impactful internal campaigns, messages, and presentations that build pride and belonging.
Lead crisis communications (products, supply chain, incidents, reputational risks).
Act as a strategic advisor to management and leadership in sensitive situation.
Key Responsibilities:
Overall leadership and direction across Global Communications.
Development and execution of global strategies, toolkits, and activation frameworks.
Oversight of budgets, content creation, and consumer facing storytelling.
Leadership of a high-performing global team, as well as guidance and support to regional markets.
Delivery of globally consistent and locally relevant brand experiences across all consumer-facing platforms.
Required Experience:
6+ years of experience in communications, public relations, or brand management, ideally in sport or lifestyle industries or equivalent senior-level experience.
Proven leadership experience managing multidisciplinary communication teams.
Strong storytelling, writing, and editing skills with a global mindset.
Demonstrated success in building international campaign consistency while respecting local market nuances.
Experience managing agencies, media partners and external collaborations.
Passion for the outdoors and understanding of ski culture strongly preferred.
Excellent English communication skills.
Who we're looking for:
A people-first leader who develops talent and drives accountability.
A connector who brings teams, markets, and functions together with clarity and vision.
Passionate about brand building, storytelling, and global consistency.
Analytical and creative, able to balance strategy, execution, and performance measurement.
Deeply inspired by the outdoors, community, and authentic lifestyle storytelling.
Comfortable leading through change in a fast-paced, international environment.
What we offer:
We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds.
To live our brand, we also offer
Workout classes and yoga classes in our Training Box at HQ
Sports Hour – 1 hour training on Fridays (activity of your own choice)
Mountain house & Apartment in Åre. Available for rent and team activities.
Health care allowance – 3000 SEK per year
Pension advisory via Linder & Partners
Skandia Health Insurance
If our values inspire you and you share our passion for outdoor sports and products that combines style and performance, we want you to join our winning team. Apply now by submitting your resume and portfolio. Applications are processed on an ongoing basis and the position can be filled prior to closing. We look forward to reading your application!
