Crane Currency is a premier industrial technology company and a pioneer in currency manufacturing and advanced micro-optics technology for securing physical products. Yes, chances are you have our product in your wallet right now! Our sophisticated equipment and software leverage proprietary core capabilities with detection and sensing technologies. Around the world, our customers trust us to anticipate their needs with innovative, reliable, and high-quality currency & authentication solutions and services—just as they have for generations.
Through a combination of your strategic and creative thinking you will propose new ways to engage digitally with existing and new accounts. As a Marketing Specialist, you act as the department’s chief architect in content digital delivery, applying, sharing knowledge in the team and maintaining skills needed for conceiving of and executing communication campaigns for International Sales & Marketing. You will be part of a team connecting with heads of state and national, central banks helping them understand the value of entrusting the security of their national currency to Crane Currency. You will conceive of and lead campaigns, building an online presence to engage with and grow Crane’s worldwide customer base. You will craft strategies that help your colleagues to expand the reach of Crane Currency’s products and expertise.
Develop and manage the digital content and delivery across the company’s website and social media activities to drive sustained engagement, ensuring alignment with overall communications and customer engagement objectives.
Execute multi-channel customer engagement campaigns across email, website, social media, and in-person events, collaborating with Sales and other stakeholders to strengthen relationships and drive measurable engagement with central bank audiences.
Conduct market research and performance analysis to inform marketing spend and to identify the most effective channels, technologies, and tactics to achieve customer engagement goals; translate insights into actionable recommendations.
Leverage industry and Crane-branded events from pre-event coordination, through post-event follow-up to maximize customer impact and engagement outcomes.
Mentor and develop junior marketing team members by providing guidance, constructive feedback, and knowledge sharing; foster continuous improvement and promote adoption of marketing best practices across the team.
Education:Associate’s degree in business-related field or commensurate experience.
7-10 years’ experience in Marketing or PR functions with a B2G and/or B2B customer focus.
Highly proficient in English, written and spoken
Strong working knowledge in Microsoft Office suite.
Demonstrable knowledge and working competence with SoMe accounts, e.g., LinkedIn; familiarity with wordpress, Umbraco, and other website tools.
Demonstrated written and spoken proficiency in French and/or Spanish a strong asset.
Bachelor’s degree in business administration, marketing, international business, or communications,
Analytical focused studies (programming or statistics).
Level B driving license or equivalent.
We offer top-notch medical benefits including a wellness allowance and reimbursement for medicines and medical care, opportunities for personal development, community engagement activities, competitive compensation, vacation, parental leave, and multiple tiers of retirement plans. Discover more about our benefits here https://www.cranecurrency.com/careers/benefits/
What drives our team:
We are a passionate team of 1,200 creators and problem solvers, united by our purpose, we give people confidence every day in moments that matter. This comes to life through our Shared Values:
- People Matter
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Do the Right Thing
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Trusted Partner
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Innovate for Growth
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Always Improving
Your role is in Tumba, Stockholm, located in the historic Tumba Bruk area, five-minute walking distance from the train station, 30 km south of Stockholm, and about 20 minutes from Stockholm Central Station. Check out what makes Tumba a great place to live and work here: https://www.cranecurrency.com/media/12rbruyv/0133-ex55-crane-currency-tumba-sweden-site-location-package-october-2024-lr.pdf
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Crane Currency is a drug free workplace.
Crane NXT is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, national origin or any other characteristic protected under applicable local law.
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