The Brand & Marketing Lead is responsible for bringing EYTYS to life across social media, PR and e-commerce. The role combines creative thinking with hands-on execution and plays an important part in building awareness, engagement and commercial performance for the brand. Working closely with the CEO and COO/CFO, the Brand & Marketing Lead will coordinate internal and external partners, execute key marketing initiatives and help rebuild and strengthen EYTYS’ position as one of the most distinctive brands in contemporary fashion.
KEY RESPONSIBILITIES
Social Media & Content
- Own and manage EYTYS social media channels.
- Plan, create and publish content across relevant platforms.
- Coordinate content production with external creatives, photographers and partners.
PR, Community & Events
- Act as the day-to-day contact for EYTYS' external PR agency.
- Coordinate product launches, press activities and communication initiatives.
- Manage product seeding and gifting.
- Build relationships with creators, stylists and cultural partners.
- Support and execute events, collaborations and community activations.
E-Commerce & Digital Execution
- Maintain and update EYTYS.com.
- Execute campaign updates, product launches and merchandising activities.
- Create newsletters and campaign emails.
- Support planning, campaign follow-up and performance reviews.
WHO YOU ARE
- A highly motivated doer who enjoys making things happen.
- Passionate about fashion, culture, design and brand building.
- You are excited about the idea of helping build the new EYTYS.
- Have a strong eye for aesthetics, visual communication and storytelling.
- Comfortable building relationships with agencies, creators, stylists and partners.
- Structured and organized, with the ability to manage multiple projects simultaneously.
- Comfortable working across social media, Shopify and marketing tools.
- Curious, proactive and eager to learn.
Please send your application and CV to [email protected] by June 30, 2026.
