Since 2003, Lyko has grown from a small e-shop into a full-fledged beauty ecosystem, and we’re continuing to build the best digital beauty experience in the Nordics and beyond. Now, we’re looking for a Media Manager who can help take our media ecosystem to the next level through better tech, stronger data foundations, and a broader approach to marketing. We’re moving beyond traditional performance marketing and building a more connected full-funnel setup (from brand awareness to retention strategies), where data quality, first-party data, media, tech, and brand work together in smarter ways.
To help drive that shift, we’re looking for someone with a strong foundation in data-driven marketing and performance, who over time has moved into a broader role where brand, customer experience, and commercial impact became just as important as channel optimization.
If that sounds like you, and you’re excited by the opportunity to shape a growing media function with real impact and huge potential, keep reading!
About the role
As Media Manager, you will define how media drives business impact at Lyko across channels, platforms, stores, and the full customer journey. You will own and evolve our media strategy across paid and organic channels, set direction for media investments and budget allocation, and help expand how we work across areas like Paid Search, SoMe, Affiliate, Display, Online Video, ASO, DOOH, and emerging formats.
A key part of the role is strengthening our in-house media setup while improving how data, platforms, and tracking infrastructure work together to create better insights, targeting, and decision-making over time. You will play an important role in balancing short-term performance with long-term brand growth, while leading and developing a team of media specialists across multiple initiatives.
Your main responsibilities include:
Defining and evolving Lyko’s full-funnel media strategy.
Owning media mix, budget allocation, and prioritization across channels.
Expanding our capabilities within Paid Search, SoMe, Display, Online video etc.
Strengthening our in-house media and data capabilities.
Developing how data, cloud environments, platforms, and measurement frameworks work together, for example through channel orchestration.
Ensuring alignment between brand-building and performance-driven initiatives.
Leading, coaching, and developing a team of media specialists.
Ensuring responsible use of data, consent, and brand-safe media practices across channels.
About the setup
You will become part of Lyko’s Online organization and report to Seve Michel, Head of Online. The role sits at the intersection of media, brand, data, and tech, with close collaboration across several specialist teams within the business. The media function is currently evolving, and you will play a key role in shaping both the setup and the team moving forward, combining existing strengths with new capabilities and future hires.
The role is based at our headquarters on Sveavägen in Stockholm and is a permanent position starting according to agreement. We believe a strong culture is incredibly important, and that great, inclusive cultures are built by people actually meeting and working together. That’s why we’ve landed in what we call “Business First”. In practice, that means spending at least three days per week at one of our offices, while the other two are up to you — as long as it works with the needs of the business. A pretty good balance, if you ask us.
Want to learn more about what it’s like to work at Lyko? Check out our career pages!
How you work and think
You probably still have your feet firmly planted in data, performance, and digital marketing, but have over time become increasingly interested in the bigger picture: how media shapes perception, how customer journeys connect, and how brand and performance strengthen each other. You’re comfortable in the intersection between marketing, tech, and data, and interested in how better data quality, cloud-based environments, connected systems, and stronger first-party data foundations can unlock better insights, automation, and decision-making over time.
Maybe you’re currently working as a Marketing Manager, Digital Marketing Manager, Head of Digital, Growth Lead, or in a similar role where you’ve moved beyond channel optimization into broader strategic ownership. As a person, you’re curious, commercially minded, and comfortable navigating complexity. You enjoy environments where things are evolving, priorities shift, and building structure is part of the journey. You’re able to zoom out strategically without losing sight of the details that actually drive impact.
Key experience:
Performance marketing, media, digital marketing, or similar areas.
Cross-channel media strategy and full-funnel thinking.
Data infrastructure, attribution, tracking, and media measurement.
First-party data, audience strategy, and cloud-based marketing/data setups.
Leading specialists or leading through others in complex environments.
You are fluent in English. Since many stakeholders and parts of the organization operate in Swedish, understanding Swedish is considered a strong advantage.
Ready to apply?
You don’t need to tick every single box to apply. We care more about potential, perspective, and capability than about counting years of experience. The application is quick and easy, no CV or cover letter needed. Instead, we’ll ask you a few questions to better understand your background, experience, and approach to media, data, and growth.
Please apply as soon as possible, but no later than June 7, 2026. Do you have questions about the position? Contact Karin Erjeby, Talent Acquisition Manager, at
[email protected] (SWE or ENG). We look forward to receiving your application!
Work with great people
Rebecka Landh
Purchaser K-beauty & Trends
"The best part of working at Lyko is combining a passion for beauty with a fast-paced environment, real responsibility, and amazing colleagues. Within K-beauty, something new is always happening, and working with trends and brands to create the best experience for our customers is both challenging and incredibly rewarding. Lyko encourages courage, innovation, and personal drive – giving you the opportunity to truly make an impact and grow!"
Erika Weilander
System Developer
"The best thing about Lyko is the combination of amazing colleagues, creative freedom, and a high level of responsibility. Here, I get to be creative, test ideas, and truly make an impact in my work—while being surrounded by a team that always supports and inspires me, making every day both enjoyable and enriching!"
Daniel Ramzi
IT Helpdesk
"Lyko is a workplace where you can have fun while being part of something that is constantly moving forward. I’m inspired every day by colleagues with incredible drive—from the warehouse in Vansbro and our stores to our offices across Europe. If you enjoy developing, taking responsibility, and working with people who want to move forward together, Lyko is the perfect place for you"
Aura Vuorela
Event & PR Manager Finland
"What I first fell in love with at Lyko, was the fun and bit of a rebel attitude sprinkled all around the company and culture. You're always encouraged to try new things, think outside the box and be creative, with no judgment, and that really is the foundation for creating magical things, and of course bringing the best out of the amazing Lyko people."
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Countires
We exist in eight countries — Sweden, Norway, Denmark, Finland, Germany, the Netherlands, Austria, and Poland. Which will be our ninth one?
Packages
Every 100th package sent in Sweden last year was from Lyko. Cool, right!?
Sustainability
Yes, we work with beauty, but we till believe that we can make a difference for the environment. That's why all our shipping is fossil free, and our packaging is kept to a minimum.
Delivery
When a customer places an order with us, it is packed and sent out for delivery within 18 minutes-ish. We’re proud of that – but also committed to improving it!
Family
Lyko is a family business, with the name of the company being the same as the family name. The entire family still works within the company.
Karin Erjeby | Contact Person
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Lyko
Stockholm | Hybrid
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