The Senior Manager, Media & Connections – Sweden plays a critical role in delivering locally relevant, effective and efficient media activation for the CocaCola portfolio in Sweden. As part of a nonTop9 marketing team, this role focuses on adapting centrally developed IMX and media frameworks into marketready plans, ensuring strong execution with limited local resources.
The role requires deep knowledge of the local Swedish media landscape, strong operational discipline, agency management skills, and the ability to collaborate effectively with Brand, Commercial, IMX, and CCEP Sweden teams. This role serves as Sweden’s subjectmatter expert for media planning, digital execution and connections optimization — ensuring every investment delivers results.
1. Media Planning & Local Activation
Support development of fullfunnel media plans across TV, OOH, Digital, Social, Search, Programmatic, Retail Media, and Audio.
2. Media Buying Support & Agency Collaboration
Manage daytoday relationships with local media agencies, ensuring clarity of briefs, KPIs, and optimization routines.
Review media plans for quality, implementational rigor, targeting, viewability, attention, CPM/CPT efficiency, and benchmarking.
3. CrossFunctional Collaboration
4. Measurement, Reporting & Optimization
Track media performance using MMM, platform analytics, brand lift studies, and competitive reporting.
5. Governance & Responsible Marketing
Ensure strict compliance with Responsible Marketing guidelines, digital safety standards, privacy regulations, and brand safety protocols.
6. Network Collaboration & Best Practice Sharing
7. Ways of Working & Leadership Behaviours
Qualifications & Requirements
Experience with digital platforms, programmatic, paid social, search, YouTube, CTV/OTT and retail media.
This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.
Agency Management, Communication, Connections Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Model
Location(s):
Sweden
City/Cities:
Haninge
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 17, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
