Are you a programmatic expert ready to champion the next generation of data-driven media?
At Publicis Groupe, we believe in creativity, collaboration, and courage. We are looking for a highly skilled Senior Programmatic Manager who wants to be a driving force in our ongoing transformation journey within our talented programmatic team.
In this role, you will own the end-to-end strategy and hands-on execution of complex programmatic campaigns across platforms like DV360, Amazon, and other key DSPs. You will be our internal champion navigating the cookieless future—championing our Connected ID and Connected Media frameworks—and pioneering the integration of AI-driven automation into our daily operations. As a senior member of the team, you will set the benchmark for operational excellence, test cutting-edge ad tech, and help elevate our collective programmatic product.
Key Responsibilities
Strategic Leadership
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Develop and lead programmatic strategies, ensuring alignment with broader cross-channel plans and client business goals.
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Drive the adoption of AI and automation tools to optimize bidding, audience segmentation, and creative personalization.
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Act as a thought leader among peers, continuously challenging the status quo and onboarding next-generation programmatic solutions.
Campaign Management & Platform Execution
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Oversee and execute hands-on campaign setup, targeting, optimization, and budgeting across DSPs (DV360, Amazon DSP, etc.).
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Ensure efficient and effective use of first-, second-, and third-party data, leveraging modern identity resolution tools with privacy-first frameworks in mind.
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Maintain rigorous quality assurance and ensure all campaigns follow industry best practices.
Insights & Cross-Functional Collaboration
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Analyze complex campaign data to generate actionable insights and high-impact performance recommendations.
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Work closely with channel specialists (e.g., Video, Audio, DOOH) and client teams to deliver seamless, integrated Connected Media strategies.
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Act as a trusted partner for clients, translating identity mechanics and technical metrics into clear business outcomes.
Profile & Mindset
You are genuinely curious about digital media and passionate about exploring identity solutions, tech platforms, and data-driven approaches. You combine this curiosity with a strong analytical mindset, enabling you to turn complex data into sharp performance improvements.
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The Innovator: You have a natural drive for development and thrive in a rapidly changing environment. You aren't afraid to experiment with AI and machine learning to find a competitive edge.
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The Collaborator: You naturally lead by example. You enjoy sharing knowledge, troubleshooting complex tech setups, and collaborating with your peers to elevate the team's output.
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The Strategist: You enjoy working both conceptually and hands-on, balancing big-picture vision with flawless operational execution.
What You Bring:
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Experience: 4+ years of hands-on experience in programmatic buying, digital media optimization, or ad tech.
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Platform Expertise: Strong, practical knowledge of major DSPs (DV360, Amazon DSP, or similar).
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Tech Savvy: Familiarity with or a strong interest in AI-driven media tools, predictive modeling, and automated optimization algorithms.
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Analytical Power: Excellent data literacy with the ability to turn numbers into compelling narratives (advanced Excel is a must; clean-room or SQL experience is a plus).
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Communication: Strong organizational and presentation skills for both internal teamwork and client-facing communication.
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Language: Fluency in English and Swedish (written and spoken).
Our team is enjoying the summer holiday period from June through August. During this time, you may experience a longer-than-usual response time, and there may be delays in our recruitment process.
We appreciate your patience and look forward to reviewing your application and getting back to you as soon as we're back in the office.
