City: Solna
Customer & Commercial Activation Manager
As a Customer and Commercial Activation Manager you will drive customer acquisition, engagement and sales for SAS Holidays through effective campaign management, customer activation and CRM initiatives. The role is responsible for translating commercial priorities into impactful customer communications and maximizing the commercial impact of marketing investments.
Responsibilities:
Campaign Execution & Activation
- Lead the planning and execution of integrated campaigns across CRM, paid, owned, earned, partnership, and event channels.
- Translate commercial objectives and customer insights into clear briefs for media, creative, and external agency partners.
- Define campaign objectives, target audiences, key messages, budgets, timelines, and success metrics.
- Coordinate internal stakeholders, agencies, and external partners to ensure successful campaign delivery.
- Own the campaign calendar and activation roadmap, ensuring launch readiness and timely execution.
- Monitor and follow up campaign performance and optimize targeting, messaging, channel mix, and investments based on data and insights.
- Drive customer engagement, acquisition, conversion, and retention through effective activation across all channels.
CRM & Customer Activation
- Own SAS Holidays' CRM strategy, priorities, and commercial requirements in alignment with business objectives and the broader CRM roadmap.
- Define customer audiences, offers, content, and customer journeys to support acquisition, engagement, conversion, and retention.
- Lead CRM campaign briefing and prioritization, working closely with the central CRM team to ensure successful execution.
- Analyze campaign and business performance and use insights to optimize customer value and commercial outcomes.
- Collaborate with internal stakeholders and external partners to continuously improve the customer experience.
Performance Tracking & Optimization
- Monitor and analyze campaign performance across channels to identify opportunities for growth and optimization.
- Optimize campaigns based on real-time data and insights.
- Report on campaign KPIs, commercial impact and ROI.
Success Metrics
- Delivery against revenue and booking targets
- Traffic, conversion and engagement growth
- CRM performance and customer retention
- Marketing ROI and campaign effectiveness
To be successful we believe you have
- 7+ years of experience in marketing, CRM, campaign management, customer activation, digital commerce, or a similar commercial role.
- Proven track record of driving customer acquisition, engagement, and revenue growth through multi-channel marketing and CRM activities.
- Strong experience with CRM, customer lifecycle management, segmentation, and personalization.
- Experience managing marketing budgets and optimizing investments to maximize commercial impact and ROI.
- Data-driven mindset with the ability to translate insights into actions and measurable business results.
- Strong stakeholder management skills with experience working across multiple teams and external partners.
- Experience from the travel, airline, or hospitality, industry is an advantage.
Personal Attributes
- Commercially and entrepreneurial minded and results-oriented.
- Strategic thinker with a hands-on approach to execution.
- Self-driven with a strong sense of ownership and accountability.
- Excellent collaboration and communication skills.
- Structured and able to manage multiple priorities in a fast-paced environment.
Why SAS?
At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including:
- Travel Perks: Enjoy discounted travel opportunities around the world with SAS.
- Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.
- Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals.
- Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running, tennis, outdoor gym sessions, kayaking, and stand-up paddling with equipment available free of charge.
- Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station, and commuter trains, alongside a network of cycle paths.
Our Culture at SAS
At SAS, we are dedicated to caring for each other, delighting our travelers, and driving the transformation towards sustainable aviation. As a future colleague on our team, you’ll join a culture where we work collaboratively towards common goals, recognize each other's contributions, and celebrate successes. Our focus is on safe, sustainable, and punctual execution, and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive, grow, and take ownership of your work. Join us at SAS and be part of shaping the future of aviation!
Additional information
- Deadline for application: 9/9/2026. Please send us your CV as soon as possible, as interviews are conducted continuously, and the position may be filled before the application deadline. Note that we are not able to handle any applications that are sent by email, due to GDPR regulations.
- Desired start date: Asap
- Position: Fulltime (100%) starting with a 6-month probation period
- This position is based in Frösundavik, Solna (Stockholm), and you will be expected to work onsite.
Come and fly with us!
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SAS, Scandinavia's leading airline since 1946, operates from its principal hub at Copenhagen Airport (CPH), complemented by hubs in Oslo (OSL) and Stockholm (ARN). Our mission is to connect Scandinavia with the world and the world with Scandinavia. Each year, SAS serves more than 25 million passengers and transports 55 tons of cargo to 135 destinations across Europe, the USA, and Asia. With a passionate workforce of over 10,000 colleagues, we collaborate with partners and customers to drive transformative changes in aviation. We are committed to achieving net-zero emissions by 2050, embodying the visionary spirit of our founders: “To move from the old to what is about to come, is the only tradition worth keeping”. Innovation and societal progress are at the heart of everything we do. For
