Are you data-driven, tech-savvy, and ready to take the next step in your digital media career?
At Publicis Groupe, we believe in creativity, collaboration, and courage. We are looking for a driven and curious Programmatic Specialist who wants to be a key player in our talented programmatic team.
In this role, you will have ownership of the strategy, tactics, hands-on setup, optimization, and analysis of programmatic campaigns across channels like Video, Audio, Display, OOH and other media channels. You will ensure effective and efficient execution, contributing directly to the success of our clients campaigns, striving to showcase the benefits of programmatic and Connected Media frameworks.
Key Responsibilities
Strategy & Tactical Planning
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Channel Strategy: Develop and implement programmatic tactical plans and audience strategies that meet client objectives and align seamlessly with cross-channel plans.
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AI & Automation Drive: Embrace and test AI and automation tools to optimize bidding, audience segmentation, and creative personalization.
Campaign Management & Platform Execution
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End-to-End Execution: Execute day-to-day tactics, including advanced campaign setup, targeting, pacing, and budgeting across DSPs (DV360, Amazon, etc.).
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Operational Excellence: Ensure accurate, timely setup and data utilization (first-, second-, and third-party data) within privacy-first frameworks, adhering strictly to industry best practices.
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Continuous Optimization: Continuously monitor, troubleshoot, and optimize live campaigns to improve performance and achieve client KPIs.
Insights & Cross-Functional Collaboration
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Data Analysis: Conduct detailed analysis of campaign data, generate actionable insights, and prepare performance reports for internal reviews and client presentations.
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Cross-Functional Teamwork: Work closely with other media specialists (e.g., Video, Audio, OOH) and Client Managers to ensure cohesive and integrated campaign execution.
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Client Advisory: Actively participate in client meetings to provide channel-specific programmatic insights, translating technical metrics into clear business outcomes.
Profile & Mindset
You are genuinely curious about digital media and passionate about exploring identity solutions, tech platforms, and data-driven approaches. You combine this curiosity with a strong analytical mindset, enabling you to turn platform data into sharp performance improvements.
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The Tech-Savvy Innovator: You thrive in a rapidly changing environment. You aren't afraid to experiment with AI-driven media tools, automation algorithms, and machine learning to find a competitive edge.
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The Collaborator: You enjoy working close to your peers. You naturally share knowledge, love troubleshooting complex tech setups, and collaborate across teams to elevate our collective output.
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The Tactician: You enjoy working both conceptually with tactical plans and hands-on with platform execution, balancing big-picture vision with meticulous, flawless operational execution.
What You Bring:
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Experience: 1–3 years of hands-on work experience in programmatic buying, digital media optimization, or ad tech.
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Platform Expertise: Practical knowledge of major DSPs (DV360, Amazon DSP, or similar automated buying platforms).
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Tech & AI Savvy: Familiarity with or a strong interest in learning AI-driven media tools, predictive modeling, and next-generation programmatic solutions.
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Analytical Power: Excellent data literacy with strong analytical skills and the ability to turn numbers into compelling narratives (well-versed in the Microsoft Office Suite, especially Excel).
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Execution Skills: Meticulous attention to detail to ensure 100% accuracy in campaign set-up and reporting, with the ability to manage multiple tasks and projects simultaneously within deadlines.
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Education: Bachelor’s degree in Business, Marketing, or other relevant post-secondary education.
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Language: Verbal and written proficiency in English and Swedish.
Our team is enjoying the summer holiday period from June through August. During this time, you may experience a longer-than-usual response time, and there may be delays in our recruitment process. We appreciate your patience and look forward to reviewing your application and getting back to you as soon as we're back in the office.
