Are you an Out-of-Home (OOH) expert ready to champion the next generation of data-driven, connected media? Are you a naturally curious problem-solver who loves to challenge the status quo and find new ways of working?
At Publicis Groupe, we believe in creativity, collaboration, and courage. We are looking for a visionary and highly skilled OOH & Print Manager who wants to be a driving force in our ongoing transformation journey, taking a leading role in building and shaping innovative OOH campaigns and strategies with a strong focus on DOOH, Connected Media, and programmatic.
In this role, you will own the end-to-end strategy, holistic planning, and execution of complex OOH campaigns. You will also be responsible for any print strategy and activations for your clients. You will be navigating the intersection of traditional outdoor advertising and modern, automated buying—pioneering the integration of programmatic OOH into our Connected Media frameworks. As a member of the OOH & Print team, you will set the benchmark for operational excellence, driving our internal transformation, and elevate our collective offering to clients.
Key Responsibilities
Strategic Leadership
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Holistic Strategy: Champion holistic outdoor strategies that maximize effective reach and frequency across both classic analog formats and digital screens, alongside print strategies and activations, ensuring alignment with broader cross-channel plans and client business goals.
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Change & Innovation: Act as an internal thought leader, constantly seeking new automated approaches and challenging traditional ways of working within OOH.
Campaign Management & Platform Execution
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End-to-End Campaign Activation: Full ownership of the campaign lifestyle. Take briefs from client teams and seamlessly translate them into strategic media placement, asset management, distribution, and complete activation from launch to post-buy analysis.
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Print Responsibility: Oversee, plan, and execute any traditional print strategies, media bookings, and activations tailored to your clients' needs.
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Programmatic Driving Force: Drive the adoption of programmatic OOH (pDOOH), leveraging data-driven audience segmentation and modern DSPs/SSPs to optimize reach and impact.
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End-to-End Execution: Oversee and execute advanced campaign setup, planning, budgeting, and negotiation with media owners (OOH, DOOH, and Print), ensuring adherence to industry best practices.
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Cross-Functional Collaboration: Collaborate closely with Programmatic Specialists and client managers to ensure optimal platform execution and seamless, integrated media strategies.
Data Analysis & Insight Generation
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Insights & Analytics: Conduct in-depth analysis of location data, foot traffic, screen performance, and print circulation to generate actionable insights and prepare high-impact client reports.
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Business Outcomes: Act as a trusted partner for clients, translating technical metrics, reach/frequency data, and programmatic mechanics into clear business outcomes.
Profile & Mindset
We believe you are genuinely curious about the evolving media landscape and passionate about exploring how data, technology, and location-based insights can transform traditional OOH. You combine this curiosity with an analytical mindset, enabling you to turn complex location and audience data into sharp performance improvements.
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The Innovator: You have a natural drive for development and thrive when navigating change. You are excited about the opportunity to help build a future-proof OOH strategy and daring enough to experiment with automation, data-triggers, and new approaches in a rapidly changing environment.
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The Collaborator: You naturally lead by example. You enjoy sharing knowledge, troubleshooting tech setups, and working closely with programmatic specialists and client teams to elevate the collective output.
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The Strategist & Doer: You enjoy working both conceptually and hands-on, balancing big-picture omnichannel vision with flawless operational execution.
What You Bring:
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Experience: 4+ years of experience within OOH/DOOH media planning, digital marketing, or programmatic buying.
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Platform & Tech Knowledge: Strong familiarity with modern OOH buying tools, and a solid understanding of (or hands-on experience with) major DSPs/SSPs supporting programmatic OOH (e.g., Vistar, Perion, or similar).
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Analytical Power & AI: Excellent data literacy with the ability to turn numbers and reach metrics into compelling client narratives. Excel is a must; experience building reporting dashboards is a plus. You also bring a strong interest in utilizing AI-driven optimization tools and predictive data models to elevate campaign performance.
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Execution Skills: Meticulous attention to detail to ensure accuracy in campaign set-up, alongside the ability to manage multiple tasks and projects simultaneously while meeting deadlines.
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Education: Bachelor’s degree in Business, Marketing, or other relevant post-secondary education.
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Language: Fluency in English and Swedish (written and spoken).
Our team is enjoying the summer holiday period from June through August. During this time, you may experience a longer-than-usual response time, and there may be delays in our recruitment process. We appreciate your patience and look forward to reviewing your application and getting back to you as soon as we're back in the office.
