The Brand Manager – Sweden plays an essential executional role in delivering locally relevant marketing activation across the full Coca‑Cola portfolio. As part of a small, agile non‑Top‑9 marketing team, this role focuses on adapting centrally developed brand plans, campaigns, toolkits, and IMX assets for the Local market and ensuring high‑quality implementation across channels.
The Brand Manager collaborates closely with the Marketing Director, local system partner (CCEP Sweden), and the global/OU network to ensure that all brand activities meet Local market needs while remaining consistent with central brand strategy.
This is a hands‑on, detail‑oriented role ideal for a marketer who thrives on activation, coordination, cross‑functional collaboration, and driving excellence in execution.
Brand Execution & Local Adaptation
Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for Sweden.
Support adaptation of local claims, pack/label requirements, legal approvals, and customer‑specific messaging.
Campaign Activation & Project Management
Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and in‑store touchpoints.
Manage timelines, cross‑functional alignment, approvals, asset delivery, and production details for Local-specific activities.
Cross‑Functional & System Collaboration
Local Consumer & Market Insights
Monitor Local consumer trends, cultural cues, retail dynamics, and competitor activity to inform adaptation choices.
Marketing Operations & Governance
Performance Tracking & Reporting
Ways of Working & Behaviours
Qualifications & Requirements
Curious, proactive, solution‑oriented, and comfortable operating in a small team with limited resources.
Location(s):
Sweden
City/Cities:
Haninge
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
July 22, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
