As the VM Lead you will be responsible for creating visually appealing displays that enhance the aesthetic
appeal of the store and attract customers. This role requires a keen eye for visual excellence, great
organizational skills, and the ability to work collaboratively with all members of the store teams. Within the
role it is vital that a combination of visual strategy and commercial awareness are utilized when building store
set ups. It is important that company guidelines are followed, and the brand is represented in occurrence with
its ideology.
You will use your skills to:
- Defining, designing and implementing a creative visual merchandising strategy
- Creating appealing and eye-catching visual displays that lead the customer through the entire store
- Producing window displays, interior displays, floor plans and special promotions displays
- We are looking for a creative retail Visual Merchandiser to increase sales, get buyer’s attention and to provide an excellent in-store experience.
- The goal is to use visual merchandising to convert window shoppers into prospects, drive branding and sales objectives and maximize profitability.
Responsibilities:
1. Design and Execute Visual Displays:
- Conceptualize, design, and implement visual displays in accordance with brand guidelines and
seasonal themes to enhance product visibility and drive sales.
2. Maintain Visual Standards:
- Ensure that all visual elements, including signage, displays, and promotional materials, adhere to
brand standards and are consistently updated and refreshed to reflect current promotions and
trends.
3. Product Placement and Arrangement:
- Strategically place merchandise to optimize visibility, accessibility, and cross-selling opportunities,
considering factors such as product category, colour coordination, and customer flow.
4. Inventory Management:
- Collaborate with store management and inventory teams to monitor inventory levels, identify
slow-moving items, and recommend strategies to improve inventory turnover and sell-through
rates.
5. Training and Support:
- Provide training and guidance to store staff on visual merchandising techniques, product
presentation standards, and best practices for maintaining the overall appearance of the store.
- Support the store team when required with general athlete tasks such as selling and
replenishment.
6. Market Trends Research:
- Stay informed about current industry trends, competitor strategies, and customer preferences to
continuously innovate and enhance the visual merchandising strategy.
This job profile outlines the key responsibilities and qualifications for the role of a VM Lead . The VM Lead will
play a crucial role in ensuring that the store maintains exceptional visual standards while providing support to
the store team. The VM Lead will be collaborating closely with the Head Coach and District VM Coach.
