The Role (What's in the Box)
Our Nordic Product team shapes the meals, assortment and new concepts that customers experience every week across Denmark, Sweden and Norway.
As Head of Strategic Product Development, you will shape and drive HelloFresh Nordics' physical product vision in close partnership with the Product Director. You'll balance two lenses: an outside-in view, tracking how our industry and competitors are evolving and how customer tastes and needs are shifting more broadly, and an inside-out view, grounded in how our own product and assortment are actually performing and what our existing customers are telling us. Bringing these together, you'll build a roadmap in close partnership with Marketing, so our biggest product bets and go-to-market efforts move as one.
Beyond setting direction, you'll own execution — leading cross-functional initiatives, scaling our assortment innovation program, and commercially managing our monetised product portfolio. The team you'll lead is still young, so a significant part of this role is building it: shaping its structure, its processes, and the way it works with stakeholders across the business, turning it into a mature, reliable engine for product strategy in the Nordics.
Strategic product roadmap — building & execution
- Own the view of what our physical product should look like, grounded both in an outside-in read of industry, competitor, and customer trends, and in a solid understanding of how our existing product and assortment are performing and what our current customers tell us through feedback
- Identify, assess, and quantify strategic opportunities to evolve the product and grow the business profitably
- Co-shape the overall product strategy in close partnership with the Product Director
- Align the roadmap tightly with Marketing, so that our big bets are jointly defined and brought to customers as a single, coherent play to drive acquisition and retention
- Anchor the roadmap with other key stakeholders, including Operations and the International Product team
- Lead the execution of cross-functional strategic initiatives.
Assortment innovation strategy & execution
- Own the assortment innovation program: identify and develop new concepts, seasonal and thematic offerings, and limited-time offers.
- Coordinate execution and implementation of new concepts across Menu Planning, Recipe & Ingredient Development, and Marketing
Monetised product — commercial & operational ownership
- Manage and optimise the performance of our monetised products
- Own the commercial results (average order value (AOV) and profit contribution) and operational execution of this portfolio.
Team building & ways of working
- Shape and structure a still-young team so it can deliver reliably — Define clear roles, priorities and ways of working so the team can deliver reliably
- Build robust processes with key stakeholders (Marketing, Menu Planning, Operations, International Product) so cross-functional work runs smoothly rather than on an ad hoc basis.
- You bring relevant experience—typically 5–10 years—in FMCG, consumer products, management consulting or a similar field.
- You have proven experience directly managing and developing a team.
- A hands-on player-coach: as comfortable doing the strategic and analytical work yourself as you are developing and directing a team
- Genuinely curious about consumer and food trends and the competitive landscape, while equally grounded in what our existing product performance and customer feedback are telling us
- Comfortable building team structure and processes from a fairly blank slate, not just running an established machine
- Strong stakeholder management skills — able to align Product, Marketing, Operations, and international counterparts around a shared plan
- Excellent business acumen: able to identify, quantify, and business-case strategic opportunities
- Working language is English; proficiency in Swedish, Danish, or Norwegian is a plus; knowledge and understanding of Scandinavian food culture and consumers is a strong plus
You'll report directly to the Product Director, Nordics, and lead a team of 2 Product Managers and 1 Senior Product Strategy Manager. The role covers Denmark, Sweden and Norway and is based in our Copenhagen office.
- HelloFresh Discounts – Enjoy 65% off your HelloFresh Meal Box and 40% off Factor_ subscriptions.
- Learning and Development – Make the most of a dedicated Learning & Development budget and the HelloMint mentorship program.
- Receive 25 days of paid vacation per year, + 5 days of feriefridage. Paid leave also provided for your child's first sick day.
- Parent Benefits – Benefit from a Parental Leave policy supporting your family needs.
- Compensation and Perks – Includes a 5% company-paid pension and insurance package.
- Health – Access to Spill online therapy, available within 24 hours of request.
- Daily Comforts – Office perks include drinks and snacks, subsidized catered lunches, and breakfast every Friday.
- Fitness and Well-being – Discounts at SATS gym, plus access to sports and exercise clubs.
Are you the missing ingredient?
If this sounds like a tasty opportunity, we'd be excited to hear from you. We aim to review your profile and respond within 5 business days.
