Do you want to be part of shaping the future of the biggest hotel chain in the Nordics?
Scandic is on an exciting journey to strengthen how we use customer data, analytics and CRM to create more relevant guest experiences and drive commercial growth. To support this transformation, we are now looking for a highly motivated Customer Analytics Analyst with focus on CRM to join our team.
Who are you?
You are curious about customer behavior and passionate about turning data into insights that support better decisions and more relevant customer communication.
By analyzing customer behavior and engagement across the guest journey, you generate insights that support customer value performance, retention and more relevant communication across CRM channels.
You enjoy working in a cross functional environment where analytics supports both strategic decision making and operational activation. You collaborate closely with business and IT stakeholders to understand needs and translate them into analytical insights.
At Scandic, customer data is structured and analyzed in our Customer Data Analytics Domain in Snowflake, visualized through Power BI, and used to support decision making and activation across our MarTech platforms, mainly Salesforce today.
Your key responsibilities will include;
Customer Analytics & Insights
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Utilize SQL, R, Python (or equivalent languages) to conduct data analyses, predictive models such as churn prediction, customer lifetime value and behavioral segmentation, and perform statistical analyses aimed at optimizing the customer journey and supporting business strategies.
- Develop and maintain dashboards and reports using Power BI or Tableau, providing insights into customer behaviors, performance and engagement trends.
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Support the development of analytical models such as churn prediction, customer lifetime value and value segmentation to ensure they serve their purpose.
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Translate customer data and performance into actionable insights through analysis, and reporting that enable stakeholders to make data-driven decisions regarding CRM, and customer engagement initiatives.
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Work closely with peers within the CRM & Marketing Automation team as well as collaborating across commercial departments, to integrate customer analytics into broader company strategies and decision-making processes.
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Support the connection between analytics and activation by ensuring that insights, segments and analytical outputs can be used in CRM platforms such as Salesforce Data360, and Marketing Cloud to enable data-driven personalization and customer engagement.
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Analyze customer data within Scandic’s Customer Data Analytics Domain in Snowflake, create visualizations in Power BI, and ensure insights and segments can support CRM activation and data-driven personalization.
- Analyze, and create visualization in Scandic’s operational customer database (Data360) Tableau view to enable activation in MarTech systems.
