Essity is a leading global hygiene and healthcare company. We are committed to improve the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast , Libero, Libresse , Lotus, Nosotras , Saba, Tempo, Vinda and Zewa .
We’re looking for a passionate Strategy & Portfolio Lead (d/f/m) for our Continence Care Category. While the role is based in our Gothenburg office, we’re open to other Essity locations including Munich . T his is a permanent, full-time position offering the opportunity to make a real impact in a dynamic, international environment.
Lead the positioning, pricing, and architecture work for the selected target audience portfolio. The role supports the development and ongoing refinement of the target audience strategy and drives the target audience architecture in close collaboration with key stakeholders. It is also responsible for coordinating the target audience 5-year BGRM work, ensuring alignment between the long-term roadmap, innovation, and renovation pipelines, and communication priorities.
Working closely with Innovation and Product Management Directors, Category leadership, Masterbrand & Communications, Consumer Insights, and regional marketing teams, the role supports cross-functional alignment, decision-making, and execution readiness across markets and channels.
Strategy: Drive the development and ongoing refinement of the target audience direction, including strategic priorities and implications for the portfolio and go-to-market.
Target Audience Architecture: Define and maintain the architecture (e.g., pillar logic, tiers, range/nomenclature principles, and portfolio coherence), ensuring clarity and consistency across target audiences, markets, and channels.
Pricing Management: Drive strategic pricing recommendations and pricing architecture across the portfolio together with the pricing organization.
5Y BGRM: Coordinate the 5-year BGRM planning and consolidation to ensure an integrated roadmap across innovation, renovation, market champs, cost saves, evidence, education, and communications priorities in order to support long-term objectives
Leadership: Lead and develop one direct report, providing coaching, guidance, and performance management while building capabilities, driving accountability, and supporting the successful delivery of omnichannel initiatives.
7-10 years of experience in relevant field
Strong experience in strategic marketing, portfolio/brand architecture, and commercialization within a global matrix organization
Proven ability to drive cross-functional planning processes and coordinate multi-year roadmap initiatives (e.g. BGRM-type planning) in close collaboration with innovation and product manager directors, regional marketing teams, cc new business teams
Strong analytical, collaboration, and stakeholder management skills, with the ability to influence decision-making without direct authority
Experience working across functions, regions, and categories in a complex business environment
Experience with strategic pricing, value/price architecture, or portfolio pricing recommendations preferred
Ability to balance strategic thinking with execution and operational alignment
Leadership skills and experience in direct people management
Strong communication skills with the ability to translate complex priorities into clear recommendations and actions
Fluent in English, Spanish language is an advantage
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us
At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity, equity & inclusion is established in our core.
We are committed against discrimination on the basis of color , ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.
Alexandra Maul from the Talent Acquisition Team is happy to answer any questions related to the open role.
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