CGI is seeking a strategic and proactive PR & Media Lead to strengthen CGI's reputation, market visibility, and executive profile in Sweden.
Working as part of the Sweden Marketing & Communications organization, this role serves as a trusted communications advisor to business leaders and plays a key role in shaping CGI's external narrative through strategic media relations, thought leadership, executive communications, integrated communications programs, and reputation management.
Marketing & Communications at CGI operates as a strategic business partner. Success comes from enabling the business to grow, strengthen client relationships, attract talent, and engage Partners through compelling storytelling, integrated communications, data-driven campaigns, and consistent brand positioning. The PR & Media Lead contributes to these objectives by building strong relationships with media, identifying opportunities to position CGI's expertise, and ensuring consistent, impactful communications that support business priorities.
The successful candidate is naturally curious and commercially minded, proactively engaging with business leaders to uncover compelling client stories, business successes, industry insights, and thought leadership opportunities. Rather than waiting for communication requests, this role actively identifies opportunities, challenges leaders to share their expertise, and drives the communications agenda to strengthen CGI's reputation, market presence, and business growth. The role also plays an important part in protecting CGI's reputation by supporting incident and crisis communications, ensuring timely, accurate, and coordinated communications during sensitive business situations.
The ideal candidate combines excellent writing and communications expertise with sound business judgment, media experience, and the ability to proactively identify opportunities that strengthen CGI's reputation and support business growth.
Your future duties and responsibilities
Strategic Communications & Media Relations
- Develop and execute integrated PR and media strategies aligned with CGI's business priorities and growth objectives.
- Build and maintain strong relationships with journalists, industry influencers, and external stakeholders to increase CGI's visibility in the Swedish market.
- Proactively engage Business Unit leaders, subject matter experts, and client teams to identify newsworthy client stories, business successes, innovation, and market insights that can be translated into compelling communications.
- Build and maintain a strong pipeline of media opportunities and thought leadership by actively seeking out relevant business initiatives rather than responding to communications requests.
- Develop compelling media pitches, press releases, opinion articles, executive messaging, and thought leadership content.
- Monitor the media landscape, market trends, and competitor activities to identify opportunities and emerging risks.
Executive Communications & Thought Leadership
- Partner with senior business leaders to strengthen executive visibility through strategic communications and thought leadership.
- Influence, coach, and motivate executives to participate in media opportunities, interviews, speaking engagements, and thought leadership initiatives that enhance CGI's visibility and reputation.
- Advise executives on messaging, media engagement, speaking opportunities, and external positioning.
- Translate complex business, technology, and industry topics into compelling stories tailored for external audiences.
- Ensure executive communications align with CGI's global brand, messaging, and communications standards.
Reputation Management, Incident Communications & Corporate Communications
- Develop and execute communication plans that strengthen and protect CGI's corporate reputation.
- Act as the Communications lead for business incidents and sensitive issues in Sweden, partnering with Business Unit leadership, Corporate Communications, HR, Legal, Security, and other stakeholders to ensure coordinated, timely, and consistent communications.
- Support incident and crisis management by preparing communication strategies, key messages, holding statements, Q&A documents, and stakeholder communications for a range of scenarios.
- Provide strategic communications counsel to business leaders during incidents, balancing transparency, speed, and reputation protection.
- Ensure all incident-related communications align with CGI governance, policies, legal requirements, and global communications standards.
- Conduct post-incident communication reviews, capturing lessons learned and recommending improvements to communications preparedness.
- Collaborate with Marketing, HR, Business Unit leadership, and global Communications teams to deliver integrated communication initiatives.
Business Partnership & Communications Excellence
- Act as a trusted communications advisor to Business Unit leadership and subject matter experts.
- Establish strong relationships across the business and proactively identify opportunities to elevate CGI's expertise, client impact, innovation, and market differentiation through strategic communications.
- Drive the communications agenda by bringing forward ideas, identifying opportunities, and recommending initiatives that support business objectives and strengthen CGI's market position.
- Proactively advise business leaders on communications risks and reputation considerations, helping anticipate potential issues before they escalate into incidents.
- Provide strategic communications counsel that supports business development, client engagement, employer branding, and organizational priorities.
- Manage multiple communication initiatives simultaneously while maintaining high quality and attention to detail.
- Measure communication outcomes and continuously optimize communications based on insights and performance.
Required qualifications to be successful in this role
- Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or a related field.
- Significant (>10 years) experience in strategic communications, public relations, corporate communications, media relations, or reputation management.
- Proven experience developing and executing integrated PR and communications strategies that support business objectives.
- Strong understanding of the Swedish media landscape and experience building relationships with journalists and external stakeholders.
- Demonstrated ability to proactively identify compelling business stories and translate them into impactful media opportunities and thought leadership.
- Experience partnering with and influencing senior business leaders to strengthen executive visibility and external positioning.
- Experience supporting incident, crisis, or reputation management communications in a complex corporate environment.
- Demonstrated ability to remain calm under pressure, provide strategic communications counsel during sensitive situations, and coordinate communications across multiple stakeholders.
- Strong understanding of communications governance, risk management, and stakeholder communications during business incidents.
- Exceptional writing, editing, and storytelling skills with the ability to adapt messaging for different audiences and channels.
- Strong stakeholder management skills with the ability to influence and collaborate across multiple business functions.
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Experience using communications metrics and insights to evaluate effectiveness and drive continuous improvement.
Sound interesting? We are looking forward to your application.
Please note that this position could require a background check in accordance to CGI Security policy.
If you have any questions hiring manager is reachable by email but no resumes are accepted thru email due to GDPR.
Director Marketing & Communications - Damir Grcic,
[email protected]
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