CGI is seeking a creative, data-driven, and commercially minded Digital Marketing Partner & Social Media Lead to strengthen CGI Sweden's digital presence, support business growth, and enhance employer branding through targeted digital marketing initiatives.
Working as part of the Sweden Marketing & Communications team, this role serves as a trusted digital marketing advisor to Business leaders, Marketing Business Partners, and Talent Marketing Partners. The role is responsible for developing, executing, and optimizing integrated digital marketing campaigns that increase market visibility, strengthen client engagement, generate demand, and attract top consulting and technology talent.
Marketing & Communications at CGI operates as a strategic business partner. Success comes from enabling the business to grow, strengthen client relationships, attract talent, and engage Partners through integrated marketing, compelling communications, data-driven campaigns, and consistent brand positioning. This role contributes by translating business priorities into measurable digital marketing initiatives while continuously identifying new opportunities to improve digital performance and audience engagement.
The role combines strategic thinking with hands-on campaign execution and continuously uses data, insights, and emerging digital trends to optimize performance.
Your future duties and responsibilities
Digital Marketing Strategy & Business Partnership
- Partner with Marketing Business Partners to translate business priorities into integrated digital marketing strategies and campaigns.
- Act as a trusted digital marketing advisor, recommending digital approaches that support business development, account growth, employer branding, and strategic initiatives.
- Proactively identify opportunities where digital marketing can strengthen CGI's market visibility, client engagement, and talent attraction.
- Monitor digital marketing trends, emerging technologies, and platform developments, recommending innovative approaches that improve campaign effectiveness.
Account-Based Marketing & Business Growth
- Design, execute, and optimize digital campaigns supporting Account-Based Marketing (ABM), Deal-Based Marketing (DBM), and strategic growth initiatives.
- Develop targeted digital programs that increase engagement with executive decision-makers across priority industries including manufacturing, retail, healthcare, government, and defense.
- Support integrated marketing campaigns that contribute to pipeline development, client engagement, and business growth.
Social Media Strategy & Digital Engagement
- Own and continuously evolve CGI Sweden's organic social media strategy, ensuring alignment with CGI's global brand and business priorities.
- Develop channel strategies that increase engagement, strengthen thought leadership, and position CGI as a trusted technology and business consulting partner.
- Manage social media calendars and proactively identify opportunities to amplify business initiatives, client successes, events, and thought leadership.
- Monitor community engagement and foster meaningful interactions with clients, prospective candidates, and industry communities.
Employer Branding & Talent Marketing
- Partner with Talent Marketing Partners and recruitment teams to develop digital campaigns that attract consulting and technology professionals.
- Promote CGI's culture, values, Partner stories, and career opportunities through engaging digital content.
- Support employer branding initiatives that strengthen CGI's reputation as an employer of choice within the Swedish market.
Content Development & Campaign Execution
- Develop compelling digital content, including copy, campaign messaging, visual assets, short-form video, and social media content.
- Collaborate with designers, content specialists, and business stakeholders to produce engaging digital experiences across multiple channels.
- Support integrated marketing campaigns through digital activation across paid, owned, and earned channels.
Performance Marketing & Optimization
- Plan, execute, and optimize paid digital campaigns with clear business objectives, including lead generation, engagement, talent acquisition, and return on investment.
- Monitor campaign performance using analytics platforms and marketing technologies, providing actionable recommendations for continuous improvement.
- Develop dashboards and performance reports that demonstrate marketing impact and support data-driven decision-making.
Collaboration & Continuous Improvement
- Collaborate closely with colleagues across the Sweden Marketing & Communications team, Business Units, Talent Marketing Partners, HR, and global Marketing & Communications teams to deliver integrated digital marketing initiatives.
- Share digital marketing best practices, campaign insights, and lessons learned to continuously strengthen CGI's digital marketing capabilities.
- Contribute to a culture of innovation, collaboration, and continuous improvement across the Marketing & Communications function.
Required qualifications to be successful in this role
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
- Experience developing and executing digital marketing campaigns within a B2B environment.
- Strong understanding of digital marketing channels, including paid social, organic social media, search, display advertising, email marketing, and marketing automation.
- Experience supporting Account-Based Marketing (ABM), lead generation, or demand generation initiatives.
- Experience managing social media strategies and content for corporate brands.
- Strong analytical skills with the ability to interpret campaign performance data and translate insights into recommendations.
- Experience with digital marketing platforms, analytics tools, CRM systems, and campaign management technologies.
- Excellent copywriting, communication, and stakeholder management skills.
- Ability to manage multiple campaigns simultaneously while maintaining strong attention to detail.
- Demonstrated curiosity, creativity, and a proactive mindset with a passion for continuous learning and digital innovation.
Sound interesting?
We are looking forward to your application.
Please note that this position could require a background check in accordance to CGI Security policy.
If you have any questions hiring manager is reachable by email but no resumes are accepted thru email due to GDPR.
Director Marketing & Communications - Damir Grcic,
[email protected]
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