Ref#: W178430
Department: Sales & Customer Support
City: Stockholm
State/Province: Stockholm County
Location: Sweden
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
We are seeking a dynamic Sales Executive to join our Wholesale Menswear team on a temporary basis to provide maternity leave coverage until October 2027. In this role, you will build and maintain effective long-term relationships with our wholesale partners to ensure high levels of satisfaction and drive revenue growth across our menswear collections.
Essential Duties & Responsibilities
Responsible for achieving sales plan and reviewing performance on a regular basis.
Sales
- Plan market schedules and make and confirm appointments with clients.
- Plan and negotiate purchase levels with client.
- Liaise with client to suggest and increase re-orders.
- Ensure that collection is bought reflecting PRL brand and style values.
- Check orders are entered correctly.
Account Maintenance
- Visit top 10 accounts at least once a quarter, and telephone at least once a week.
- Visit all other accounts at least twice a year and telephone at least once a month.
- Work with retailer and merchandise coordinator to maximise sell-thru of product.
- Monitor deliveries, providing feedback to clients where necessary.
- Sales training and clinics SP/FA to wholesale-accounts.
Analysis & Reporting
- Collect and analyse weekly retail sales information from your clients.
Report findings to Sales Manager and Merchandise Coordinators ensuring that ‘hotspots’ etc. are flagged.
- Provide end of season report, detailing overall financial performance, best and worst sellers, summary of reorders, stock levels, deliveries, returns etc.
Relationship building with:
- Merchandise Coordinators.
- Department Managers, Store Managers, Floor Managers, Buyers, Visual display staff.
- Corner Sales teams (both employed by PRL and store).
Motivational and environmental fit criteria
- Strong Influencing skills and supportive attitude required to develop and maintain good relationships with accounts and team members.
- Advocate of the brand and product in the market.
- Ability to deal with fast paced and changing environments.
- Highly organized, detail oriented and accurate.
- Ability to manage multiple tasks simultaneously and support the organization both within the team but also with other RL departments locally and on a European basis Customer service, Finance, Concession business, Marketing, Brand Planning, etc.).
- Strong communication and analytical skills combined with creative and fashion sensibilities.
- Negotiation skills.
- Customer relationship experience.
- Experience within the wholesale business.
- Result-driven with a strong sense of business and finding opportunities for growth.
- Thinking creatively and acting proactively to identify opportunities that are brand right and benefit the business.
- Offering alternative ideas and possible solutions to issues.
- Experience in Wholesale Sales required with additional experience in Retail fashion environment preferred.
- Computer literate, familiar with excel and ordering systems.
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Strong interpersonal and relationship-building capabilities.
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Excellent communication and presentation skills (written and verbal).
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Negotiation and influencing skills across departments and divisions.
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Sales and trend forecasting abilities.
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Data analysis and retail math proficiency.
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Action-oriented with strong time management and organizational skills.
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Ability to work collaboratively across cross-functional teams.
