Do you love turning data into personalised experiences at scale? Are you someone who gets excited by a well-timed journey, a clean segment, and a test that actually teaches you something? If so, this might be exactly the right next step.
As a Marketing Automation Specialist at SAS, you will independently own and evolve automated customer journeys and omnichannel communication flows – driving sales, loyalty and customer experience through data-driven, personalised engagement across email, SMS, push and beyond.
Challenges you will work on:
Design, build and continuously optimise automated customer journeys in Salesforce Marketing Cloud, leveraging data and audience insights to drive relevance and conversion. Execute calendar-based emails, SMS and push communication in line with the marketing plan. Configure audience selection with data-driven logic to reach the right customer at the right time. Design and execute A/B and multivariate testing strategies, translating results into concrete journey improvements. Collaborate with CRM Specialists to ensure relevant and personalised content, and act as an internal expert on journey automation best practices – contributing to how the team evolves its ways of working and tooling over time.
The Team
You will be part of the Performance Management team, working closely with CRM Specialists, a Senior MA Specialist, and Paid Digital Marketing Specialists, and collaborating with Analytics, CRM IT, Digital Sales and e-Commerce. It's a team that values data, craftsmanship in execution, and genuine curiosity about what the next generation of marketing tools can do.
To be successful, we believe you have
- 3–5 years of proven experience in marketing automation or CRM, with a track record of independently owning and executing customer journeys end-to-end.
- Familiarity with AI agents and automation workflows – experience using AI to accelerate campaign production and scale testing, whether generating copy variants, automating QA, or running continuous optimisation on live journeys. Curious about what agentic tools can do for a modern MA setup.
- Hands-on experience with Salesforce Marketing Cloud is required. Experience from additional platforms (e.g. Adobe Campaign, Oracle Eloqua, Braze or similar) is a strong advantage, as is a broader multi-platform perspective.
- Basic knowledge of HTML and AMPscript.
- Strong understanding of segmentation, customer journeys and omnichannel personalisation. Experience from working in or alongside a CDP implementation is an advantage – you don’t need to have built it, but you should understand how unified customer profiles and real-time data can power journey logic.
- Experience with A/B testing and campaign performance follow-up.
- Bachelor’s degree in Marketing, Marketing Automation, or a similar field. Relevant experience can substitute formal education.
- Detail-oriented and structured, with a strong commercial mindset and genuine curiosity about MarTech, data and customer experience.
- Ability to work independently and take ownership, while collaborating effectively across teams.
- Commitment to work from the office 4 days per week.
