Malmo, Skåne län
Job Summary
The Product Specialist will support market-facing operations, enablement, adoption, and continuous improvement for Content Management platforms. The role focuses on Contenful CMS and Bynder DAM, helping content co-workers operate effectively in new headless ways of working. The Product Specialist acts as a bridge between market users, Product Owners, engineering teams, and cross-functional stakeholders to ensure platform changes are understood, adopted, and reflected in the backlog.
Key Responsibilities
Market Support & Platform Operations
Provide market-facing operational support for CMS and DAM platforms.
Support content co-workers in day-to-day use of Content Management tools and workflows.
Capture recurring user issues, operational pain points, and improvement opportunities.
Coordinate with Product Owners and engineering teams to ensure user needs are visible and addressed through the appropriate delivery channels.
Tool Training & User Enablement
Deliver training and enablement for CMS and DAM tools.
Support onboarding of users to new platform capabilities and headless content workflows.
Create or maintain practical support materials such as quick guides, FAQs, process notes, and usage recommendations.
Help improve user confidence, consistency, and efficiency in content creation and management activities.
Backlog Coordination & Requirement Support
Gather feedback, needs, and enhancement requests from market users and content co-workers.
Support Product Owners by translating operational feedback into clear backlog inputs.
Assist in backlog refinement by providing user context, business impact, and market-readiness considerations.
Track open questions, support needs, and adoption blockers that may influence roadmap delivery.
Change Management & Headless Rollout Support
Support change management activities for CMS and DAM platform changes.
Enable co-workers to adopt new headless content ways of working.
Support communications, readiness, and adoption activities linked to platform releases or process changes.
Help markets transition from legacy content practices to modern Content Management workflows.
Co-worker Coaching & Adoption
Coach content co-workers on platform usage, content workflows, and headless rollout practices.
Provide practical guidance to support consistent and effective use of CMS/DAM capabilities.
Identify training gaps and work with Product Owners or relevant stakeholders to address them.
Promote continuous improvement in how markets create, manage, and publish content.
Cross-functional Collaboration
Collaborate with Product Owners, Software Engineers, Data teams, Engineering Managers, and market stakeholders.
Act as a user-focused liaison between product delivery teams and market-facing teams.
Contribute to cross-functional workstreams involving business and marketing and other stakeholder where required.
Support team continuity and domain knowledge retention across delivery cycles.
Skill Requirements
Senior-level experience in Product Specialist, Product Support, Business Analyst, Functional Consultant, or similar market-facing digital platform role.
Experience supporting CMS and/or Digital Asset Management (DAM) platforms.
Strong experience in user support, tool training, enablement, and adoption activities.
Experience with backlog coordination, requirement gathering, and stakeholder feedback management.
Understanding of headless CMS concepts and content workflows.
Experience supporting change management in digital product or platform transformation environments.
Strong communication, facilitation, and stakeholder engagement skills.
Business-level English communication skills.
Other Requirements
Experience in large-scale CMS/DAM rollout or transformation programmes.
Familiarity with omnichannel content operations and market-facing content workflows.
Exposure to content insights, analytics, or AI-enabled content capabilities.
Experience creating training documentation, user guides, process materials, or enablement assets.
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