Babyshop Group is a Nordic e-commerce group within premium children’s fashion and lifestyle, serving customers across the Nordic markets and internationally.
We operate across multiple websites, markets, brands and product categories—from seasonal fashion and weather-driven outerwear to baby gear and replenishment-led products. These categories have different demand patterns, competitive dynamics, margins and inventory risks. Making the right pricing and campaign decisions is therefore one of our most important levers for profitable growth.
We are now bringing our pricing and campaign capability fully in-house and are looking for a Senior Pricing & Campaign Specialist who combines hands-on pricing experience with analytical depth, commercial judgement and a strong sense of ownership.
You will own and personally execute Babyshop Group’s pricing and campaign work across markets, websites, brands and categories.
You will operate our pricing tools, set and optimise prices, build the pricing and campaign layer of the commercial calendar, analyse sales and customer behaviour, and turn insights into actions that improve profitable sales, contribution and inventory health.
This is not a reporting-only analyst role. You will be expected to understand what is happening, determine why it is happening, recommend what we should do next and ensure that the agreed action is implemented correctly.
It is also not a people-management role. You will lead the work rather than manage a team.
You should enjoy moving between detailed execution and broader commercial questions—for example:
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Reviewing SKU-level pricing and competitor positions.
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Selecting products and mechanics for an upcoming campaign.
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Investigating why sales are deviating from forecast.
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Evaluating basket-level profitability.
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Adjusting a live campaign.
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Developing pricing rules and commercial guardrails.
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Shaping Babyshop Group’s future Revenue Growth Management capability.
You will report to the Chief Commercial Officer and work closely with Buying, Marketing, CRM, E-commerce, Finance, Data and Tech, and Operations.
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Own and continuously develop pricing across Babyshop Group’s markets, websites, brands and categories.
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Personally operate our pricing tools and manage recommended retail prices, base prices, campaign prices, markdowns, public dynamic pricing, automated discounts, targeted offers and, over time, member pricing.
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Balance sales growth, price competitiveness, gross margin, contribution, inventory age, stock availability, supplier and brand guidelines, customer trust and pricing compliance.
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Define and maintain commercial pricing rules, margin guardrails, price floors and escalation principles.
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Monitor competitor prices and campaigns across priority markets and translate findings into clear commercial decisions.
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Ensure accurate and coherent pricing across websites with overlapping assortments, while identifying situations where deliberate price differentiation is commercially justified.
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Own the pricing and campaign layer of the commercial calendar across markets, websites, brands and categories.
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Translate sales, margin and inventory objectives into clear weekly, monthly and seasonal campaign plans.
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Design campaigns from initial business case through execution and retrospective, including:
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Commercial objective.
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Market, website, brand and product scope.
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Offer and promotional mechanics.
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Discount depth and price points.
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Expected sales, margin and inventory effects.
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Customer proposition.
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Marketing, CRM and onsite support requirements.
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Risks, dependencies and success measures.
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Determine the right commercial lever for each situation rather than defaulting to discounting. This may include better full-price visibility, targeted offers, bundles, gifts with purchase, supplier-funded activity, automated price adjustments, public campaigns, permanent markdowns or no price action at all.
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Monitor live campaign performance and make timely recommendations on product mix, price depth, communication, traffic support and campaign duration.
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Evaluate campaigns based on incremental economic value—not merely the revenue attributed to campaign products.
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Act as the operational owner of sales-performance analysis and the resulting commercial action plan.
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Analyse performance daily and weekly across metrics such as:
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Net sales and units.
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Gross margin and contribution.
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Full-price and campaign sales.
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Discount depth.
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Traffic and conversion.
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Average order value.
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Returns and cancellations.
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Marketing activity and efficiency.
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Inventory availability, stock age and sell-through.
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Competitor activity.
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Weather, seasonality, holidays and paydays.
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Identify the real drivers behind performance across different categories, markets and websites.
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Maintain a rolling commercial sales and gross-profit outlook together with the CCO and Finance.
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Translate analysis into prioritised actions, clearly explaining the expected financial upside, risks and assumptions.
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Use basket, customer, segment and cohort data to improve pricing and campaign decisions.
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Analyse areas such as:
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Basket-level contribution.
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Product attachment and cross-sell.
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New versus existing customer behaviour.
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Customer response to different campaign mechanics.
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Return-adjusted profitability.
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Promotional dependency.
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Cross-website customer overlap and cannibalisation.
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Quality of demand acquired through discounts.
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Subsequent repeat-purchase behaviour.
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Contribute pricing and campaign insights that support longer-term customer value, while working with CRM and Marketing on lifecycle and retention considerations.
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Partner with Buying to align pricing and campaigns with inventory priorities, category dynamics, brand plans, supplier restrictions and supplier-funded opportunities.
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Work with Marketing and CRM to ensure that traffic, targeting and customer communication support the same commercial objective.
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Work with E-commerce to ensure that prices, campaigns, products, landing pages and onsite messaging are implemented correctly and coherently.
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Provide clear commercial briefs covering the offer, target customer, product priorities, expected economics and customer proposition.
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Work with Finance to establish reliable profitability definitions and validate commercial outcomes.
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Work with Data and Tech to improve data quality, reporting, pricing integrations and workflow automation.
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Ensure relevant stakeholders have one aligned view of the commercial plan, priorities, deadlines and expected outcomes.
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Help shape Babyshop Group’s pricing and campaign strategy together with the CCO.
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Build practical tools and routines such as:
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Pricing and campaign playbooks.
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Commercial business-case templates.
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Competitor benchmarks.
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Campaign retrospectives.
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Dynamic-pricing guardrails.
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Commercial dashboards.
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Test-and-learn plans.
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Documented commercial learnings.
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Weekly trading and decision routines.
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Identify and pilot opportunities to use AI and automation in pricing and campaign work—for example anomaly detection, competitor monitoring, commercial scenario modelling, price recommendations, campaign product selection and automated post-campaign analysis.
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Act as the commercial business owner of such solutions by defining the objective, required data, decision logic, financial guardrails and appropriate level of human oversight.
You will be successful when:
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Profitable net sales and contribution develop in line with or ahead of plan.
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Pricing decisions become faster, more consistent and more commercially sophisticated.
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Campaigns create demonstrable incremental contribution rather than simply shifting demand between periods, products or websites.
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Babyshop improves price competitiveness without unnecessary margin erosion.
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Full-price realisation improves where economically appropriate, while inventory remains healthy and sell-through stays disciplined.
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Campaign and pricing execution is accurate, compliant and on time.
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Sales and gross-profit forecasts become more accurate and actionable.
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Dynamic and automated pricing capabilities scale within clear commercial guardrails.
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Buying, Marketing, CRM and E-commerce operate from one aligned commercial plan.
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Commercial learnings are captured and reused rather than repeatedly rediscovered.
You combine analytical depth with strong commercial judgement.
You are comfortable working with large and imperfect datasets, but you do not stop at reporting what happened. You identify the few actions that can materially improve the result, make a clear recommendation and take ownership of implementation.
You understand that the mathematically highest-revenue option is not always the most profitable decision. You naturally consider margin, contribution, inventory, returns, customer behaviour, marketing efficiency, brand positioning and second-order effects.
You are meticulous enough to manage thousands of prices accurately, but pragmatic enough not to lose sight of the most important commercial priorities.
You enjoy being hands-on. You want to work in the tools, examine the data, build the analysis and implement the decision yourself—not delegate the detailed work to someone else.
You are comfortable challenging assumptions and influencing colleagues without relying on formal authority. You communicate complex commercial analysis clearly and constructively.
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Typically three to seven years of relevant experience within pricing, promotions, Revenue Growth Management, e-commerce trading, commercial planning, merchandising, business controlling or a closely related commercial field.
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Hands-on pricing experience is required. You have personally set, changed, governed or implemented prices and promotional mechanics in a live commercial environment.
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Experience from retail, e-commerce, marketplaces or consumer goods, preferably in a multi-market, multi-site or multi-category context.
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Strong understanding of unit economics, gross margin, contribution, pricing, campaigns, inventory and forecasting.
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Demonstrated ability to turn analysis into measurable sales, margin, pricing or inventory outcomes.
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Advanced spreadsheet and data-analysis skills, with the ability to work independently with large datasets.
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Strong commercial understanding of how pricing, availability, traffic, conversion, marketing, seasonality and external demand factors interact.
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High attention to detail and a strong sense of ownership for pricing accuracy and execution quality.
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Strong organisational and stakeholder-management skills.
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High technical curiosity and the ability to learn new systems and tools quickly.
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Fluency in English, both written and spoken. Swedish or another Nordic language is an advantage.
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A relevant university degree or equivalent practical experience.
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Dynamic-pricing tools or pricing optimisation systems.
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Google Automated Discounts or similar automated discounting solutions.
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Competitor-pricing and price-intelligence platforms.
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Basket, customer, cohort or promotional-elasticity analysis.
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SQL, BI tools, Python or other analytical tools.
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Workflow automation, APIs, data integrations or AI-assisted analytical processes.
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Experience experimenting with AI tools or agents in commercial decision-making.
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Multi-brand fashion, children’s products or another inventory-led retail category.
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Commercial finance, business controlling or management consulting followed by operational experience.
AI and automation experience is not required. What matters is curiosity, learning ability and the judgement to recognise where technology can improve decision quality—and where human oversight remains necessary.
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Ownership of one of Babyshop Group’s most important commercial growth levers.
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A role where your decisions have direct and visible effects on sales, profitability, inventory and customer behaviour.
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The opportunity to build an important commercial capability in-house rather than simply maintain an established process.
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A commercially rich environment spanning multiple markets, websites, brands and product categories.
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Direct collaboration with the CCO and exposure to senior leadership in a lean and ambitious organisation.
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Significant opportunity to shape tools, processes and ways of working.
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A potential development path into broader Revenue Growth Management, pricing or commercial leadership as the business grows.
Please submit your CV and answer the application questions included in the application form.
A traditional cover letter is not required. We place greater weight on clear thinking, genuine ownership and evidence of measurable commercial impact.
Join us in building the pricing and campaign engine behind Babyshop Group’s next phase of profitable growth.
